3 Creative Ways to Better Understand Your Target Audience
Here are creative ways to collect the information you need to fill out your buyer personas, review your analytics dashboards, and solicit customer feedback.
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3 Ways to Holiday-ify Your Shopify Store
You don't need to be a brick-and-mortar store to have fun holiday campaigns. Use these 3 tips to holiday-ify your Shopify store.
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4 Famous Holiday Campaigns That Spread Joy — and How to Design One for Your Shopify Store!
Don’t be a Grinch with your marketing campaigns! To add some festive magic to your brainstorming sessions, check out these 4 campaigns everyone loves.
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4 Ways to Save Big on Shipping Costs This Holiday Season
Don’t let sky-high shipping costs destroy your profit margins this holiday season. Here are out-of-the-box solutions to help you save big.
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A Beginner's Guide to Cohort Analysis in Digital Marketing
Cohort analysis involves reviewing data reports for helpful information about customer behavior to craft new marketing campaigns and strategies.
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A Beginner’s Guide to Cohorts in Digital Marketing
Let’s explore the idea of cohort audiences, what they are, how they work, why they’re helpful in digital marketing, and then dive into some examples!
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An Introduction to Retail Advertising & Media
Retail media refers to an advertisement placed on a retailer’s ecommerce website or app by the retailer or another brand within their network. Learn more.
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CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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Design Yourself a Merry Little Holiday Marketing Campaign: A Q&A
Don’t be a grinch this holiday season — instead, use this Q&A to brainstorm ways to shower shoppers with festive cheer!
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