Drive on-the-go impact with AdRoll mobile ads.
Capabilities
Scroll-stopping ads that move with your audience
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Reach internet users where they spend the most time
According to Statista, over 60% of global web traffic comes from mobile devices.* Target prospects and customers as they shop, browse, game, or multi-task on their phones and tablets.
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Deepen engagement with in-app placements
Connect with users inside apps where they’re most attentive and open to your message. In-app ads offer immersive, often full-screen experiences that are hard to ignore.
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Expansive ad inventory at your fingertips
We partner with leading ad exchanges and publishers, giving you real-time access to mobile inventory across millions of brand-safe websites and apps.
“Our customers live in a multi-screen world and engage across multiple devices. We wanted to create a seamless experience, regardless of device.”
Campaigns
Mobile ads for every stage of the customer journey
Reach and engage your audience from top-of-funnel to post-conversion.
Brand awareness
Introduce your brand to ideal consumers and generate interest with brand awareness campaigns.
Explore Brand Awareness
Retargeting
97% of first-time site visitors don’t convert. Remind them of what they liked and bring them back to your site with retargeting ads that feature previously viewed products, services, or experiences.
Explore Retargeting
FAQ
Frequently asked questions
Why is in-app advertising an essential part of a mobile marketing strategy?
In-app advertising is important to mobile marketing because 90% of mobile internet usage is spent on mobile apps. Mobile app users also explore 4.2 times more products per session and convert, on average, 157% higher compared to mobile web users.
How is mobile in-app advertising different from mobile browser based advertising?
Mobile browser advertising, similar to desktop browser advertising, uses pixels and cookies for targeting and tracking. However, pixels and cookies don’t work on native mobile apps. Instead, mobile in-app advertising uses mobile-specific parameters, such as device ID, user agent, app ID, and category.
How does mobile in-app advertising tracking and attribution work?
Mobile in-app advertising primarily relies on Software Development Kits (SDKs) and Mobile Measurement Partners (MMPs) user behavior tracking and attribution.
SDKs integrate with the apps to provide user behavior insights to app developers and advertisers. MMPs are third-party platforms that provide comprehensive mobile attribution solutions.
At AdRoll, we work with major MMPs, such as AppsFlyer, to give advertisers accurate mobile data to optimize campaign performance.