Put your go-to-market teams perfectly in sync.
Close the gap between marketing and sales
with AdRoll ABM
Un-silo your tools and systems
Connect and centralize your data sources to create a clear, unified view of all your accounts.
Target and personalize efficiently
Create dynamic audiences and deliver personalized outreach that sticks with buying committees.
Beat long sales cycles
Seamlessly hand off accounts from marketing to sales and receive guidance for where and how to best engage them.
“AdRoll ABM [formerly Rollworks] helps us know where to spend our sales and marketing resources. With a validated and tiered target account list, Dialpad is now poised to do true ABM at scale.”
Capabilities
ABM that moves faster
than the funnel
Uncover early buying intent
Set your go-to-market teams up for success by identifying accounts showing early buying signals — then proactively engage those accounts before your competitors get the chance.
Dig into in-market accounts
Shift your focus to in-market accounts with the AdRoll ABM Command Center:
- Get real-time account insights and discover quick-win and high-potential opportunities
- Boost productivity by implementing recommended next steps with just a few clicks
- Simplify execution, sales-marketing alignment, and strategy optimization in a single, user-friendly dashboard
Give sales more at-bats
Automatically alert your sales teams when their accounts are spiking and showing buying interest so they can quickly take action.
Save time with AdRoll ABM Workflows
Easily connect to your CRM and MAP to automate account and contact operations. Use your first-party data and our proprietary insights to automatically push hot contacts to your various sales and marketing channels.
Get a 360-degree view into the buyer journey
See where your top accounts fall within the sales cycle at any given time. Understand pipeline progression or regression to refine your strategy, plus receive recommendations for accounts that need engagement.
Focus on your highest-value accounts
Discover accounts that best fit your ideal customer profile. Account Fit Scoring leverages firmographic, technographic, and CRM data to identify where you should go all in.
Connect sales and marketing motions
Integrate with 20+ data and analytics providers, CRMs, MAPs, sales platforms, and other ABM tools to coordinate outreach and ensure ultimate strategic alignment.
Need strategic or creative support? We can help.
Work with a dedicated team of experts to optimize your campaigns and get the most out of the AdRoll platform. Our managed service packages include benefits like ongoing account management, weekly performance meetings, quarterly business reviews, and custom reporting.
FAQ
Frequently asked questions
What is go-to-market (GTM) orchestration?
Go-to-market (GTM) orchestration is the automated process of managing and coordinating a company's GTM strategy across various systems and channels. It involves leveraging data and insights to automate interactions with target accounts and streamline the collaboration between the marketing and sales teams.
What challenges can a GTM orchestration solution solve?
A GTM orchestration solution can solve the following challenges:
- Fragmented data and systems: AdRoll ABM un-silos data across CRM, marketing automation, and advertising platforms, unifying customer insights and delivering consistent, data-driven campaigns.
- Inefficient targeting and personalization: AdRoll ABM builds precise audience segments and scales 1:1 outreach, which optimizes ad spend and engages buying committees.
- Long, complex sales cycles: AdRoll ABM streamlines multi-touch journeys across channels and decision-makers, leading to effortless handoffs between marketing and sales.
What features does AdRoll ABM offer as a GTM orchestration solution?
AdRoll ABM offers the following features:
- Command Center: a central dashboard that consolidates all buying signals, including fit, intent, and engagement; identifies missed opportunities and recommends the next best action
- Workflows: an orchestration engine that automates the go-to-market (GTM) strategy, leveraging data and insights from AdRoll ABM and across other connected systems
- CRM synchronization: bi-directional integration with CRM systems, including Salesforce.com and Hubspot, that breaks down data silos and facilitates collaboration between marketing and sales teams
- Personalized cross-channel advertising: built-in demand-side platform (DSP) that turns buying signals into personalized advertising campaigns across the web, mobile, social, and CTV