Create seamless experiences with AdRoll native ads.
Capabilities
Ads that don’t feel like ads
Engaging but not disruptive
Native ads match the form and function of the website or app they’re served on. Because they blend in with surrounding content, viewers find them less intrusive and are more likely to connect with your message.
Options to suit your goals
Native ads are available in a variety of formats, depending on the hosting website or app. They can appear as recommended content on a website or app, in-feed content, or promoted listings.
“AdRoll also allows us to change the ads we serve to our customers, as they travel across the web. By switching up the dynamic, creative, and native ads and videos our customers see, we can alter our images and copy until we find a message that resonates and yields a conversion.”
Campaigns
Meet visitors at every stage of the customer journey
Native ads reach and engage your audience from top-of-funnel to post-purchase.
Brand awareness
Introduce your brand to ideal consumers and generate interest with brand awareness campaigns.
Explore Brand Awareness
Retargeting
97% of first-time site visitors don’t convert. Stay top-of-mind and bring them back to your site with retargeting campaigns.
Explore Retargeting
Features
Simple setup, standout results
Run native ads that optimize themselves
To place native ads, just upload your product imagery or connect your product feed. Our AI-powered technology will then cycle through different combinations of creative elements to find the optimal ad set.
Turn your product feed into dynamic native ads that earn 2X clicks
Personalize your native ads to each individual visitor with previously viewed, recommended, or popular products. Simply choose from our native ad templates and we'll automatically import the right imagery and information from your connected product feed.
Expansive ad inventory at your fingertips
We partner with leading ad exchanges and publishers, giving you real-time access to native inventory across millions of brand-safe websites and apps.
No designer? No problem
Every 90 days, AdRoll customers can get a free set of ad creative in a range of sizes. Our expert team of in-house designers will incorporate elements of your brand into your ads while ensuring they stand out from the competition.
Explore Static AdsExplore Dynamic Ads
FAQ
Frequently asked questions
What are the differences between native ads and display ads?
Native ads are meant to blend into the platform user experience on which they appear, while display ads aim at standing out to draw viewers’ attention. Learn more about how native ads are different from display ads.
What are the benefits of native ads?
A study revealed that consumers engage with native ads 53% more frequently than display ads. Native ads are particularly effective when subtle and contextual relevancies are essential. Native ads shine in scenarios where brands aim to build trust gradually, as their integrated nature builds trust seamlessly through consistency over time.
What are the AdRoll native ad specifications?
AdRoll supports various native ad sizes and formats. Learn about AdRoll's native ad specifications here.