Latest Content
Welcome to the AdRoll blog, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.
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Read ArticleWhy Brand Awareness Matters
Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.
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Read ArticleHow to Measure the Success of Video Content
There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.
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Read ArticleThe 12 Days of Brand Building
As you head into the holidays, take a cue from a classic & be your brand's true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.
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Read ArticleHow to Design a Multi-Touch Attribution Model For Your Brand
Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
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Read Article5 E-Commerce Growth Hacks to Accelerate Sales in 2020
E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.
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Read ArticleA Holiday Miracle: Digital Transformations for Challenger Brands
Finding that special someone is difficult when using traditional methods, & the same can be said for brands seeking new customers. See how brands challenge conventional wisdom to find holiday success.
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Read ArticleHit Your Angles: Make a Good Impression with Video Content
Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.
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Read Article4 D2C Companies Doing Brand Storytelling Right
Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.
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Read ArticleThe 10 People You Meet At Every Marketing Conference
Event marketing is grueling: submitting POs, approving contracts, and the marathon booth sessions. We've compiled a list of the 10 types of people you'll likely interact with at your next conference.
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Read ArticleHow to Build Brand Awareness for the Holidays
Brand Awareness is something on the minds of so many marketers — especially with the holidays on the horizon. We offer five tips to help ensure your holiday campaigns drive the most impact.
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Read Article5 Tools to Help You Learn about Your Target Audience
There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
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Read ArticleReasons You’re Not Using Video (and Why You Should)
You may think you don't have the resources or the team to utilize video. We've debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.
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Read ArticleHow to Build an Audience Profile
Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
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Read Article7 Ways to Get an Edge with Competitor Analysis
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
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Read ArticleLooking for Mr(s) Right: 5 Ways an Ideal Customer Profile Improves Holiday Sales
As with dating, the more you know about who you’re interested in, the better the result. In this post, we give 5 tips for leveraging your ideal customer profile to boost sales this holiday season.
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Read ArticleHow to Supercharge Word-of-Mouth Marketing Through Customer Experience
Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.
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Read ArticleHow to Create a Differentiation Strategy
With new brands popping up daily and channels making it easier for shoppers to buy, it's harder to stand out. In this post, we show how to identify your differentiators and break through the noise.
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![Get to Know Your Competition [Competitor Analysis Template]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc2ODQyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkMjZlMmZkNjU3NzQuanBnJnZlcnNpb249MDAwMCZzaWc9NGQ2OTE0OGZhYmQ3Mjk0YzAzY2JhMzE2NGE4M2YzYjM%25253D&size=1&version=1563908176&sig=5e372c76f93c82323cab2332bbdf1a3f&default=hubs%2Ftilebg-blogs.jpg)
Read ArticleGet to Know Your Competition [Competitor Analysis Template]
How well do you know your competition? We created a worksheet to help you spot your competitors' tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.
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Read Article7 Ways to Measure Brand Awareness
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
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Read ArticleGoing Beyond Viewability
Viewability has become one of the hottest topics among today's marketers. With 54% of display ads never being viewed, it's obvious why. In this post, we cover what it is, why it's important, and more.
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