This past week, the world of social took over a new stage — our television. Dubbed #SocialMediasBiggestNight, The American Influencer Awards Show was unlike any award show before. It was an entire evening dedicated to the celebration of influencer accomplishments. This was just one way that big-name influencers…
Let’s shine a spotlight on the show Shark Tank. It features a group of investors who decide whether various products are worth investing in. To secure capital, entrepreneurs present their products in front of the “sharks,” and face questions spanning all aspects of their business, including distribution, marketing,…
E-commerce marketing strategies in 2020 must incorporate dynamic retargeting to be fully effective. On average, 96% of site visitors will leave your website before converting into customers, and the average shopper visits a site over nine times before making a purchase. Retargeting helps to capture those lost opportunities…
Since D2C brands directly communicate with their customers, creating quality content assets has never been more important. Content assets are ads, blog posts, videos, and other visual or written pieces that will engage your target audience and convert them into customers. Keep in mind that every piece of…
The focus should always be on giving customers a fantastic experience. You want them to get comfortable with your brand so that they remain repeat customers. This is one of the biggest reasons why the marketing flywheel is so essential — there’s the “delight” component to it. The best…
Let’s talk about customer segmentation in the context of a dating game show. Well, why not? Think about it: To market effectively, you need to understand your customers; to have a lasting relationship, you’ve also got to know and understand your partner. But, first… What’s Customer Segmentation? Customer…
As a D2C brand, it’s essential to build your foundational SEO knowledge. This guide is designed to help you understand the importance of SEO, and how to develop and execute a sound SEO strategy for your business. A free planning template is included near the end of this…
Let’s get a little more specific about the different tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which…
While it’s every marketer’s dream, it’s rare for a consumer to purchase something at first click. This is why multi-touch attribution is an important marketing measurement tool — it evaluates the impact of each touchpoint leading up to a conversion. Using this method, marketers can get an in-depth…