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Welcome to the AdRoll blog, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.

  • Looking for Mr(s) Right: 5 Ways an Ideal Customer Profile Improves Holiday Sales

    Looking for Mr(s) Right: 5 Ways an Ideal Customer Profile Improves Holiday Sales

    As with dating, the more you know about who you’re interested in, the better the result. In this post, we give 5 tips for leveraging your ideal customer profile to boost sales this holiday season.

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  • How to Supercharge Word-of-Mouth Marketing Through Customer Experience

    How to Supercharge Word-of-Mouth Marketing Through Customer Experience

    Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.

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  • How to Create a Differentiation Strategy

    How to Create a Differentiation Strategy

    With new brands popping up daily and channels making it easier for shoppers to buy, it's harder to stand out. In this post, we show how to identify your differentiators and break through the noise.

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  • Get to Know Your Competition [Competitor Analysis Template]

    Get to Know Your Competition [Competitor Analysis Template]

    How well do you know your competition? We created a worksheet to help you spot your competitors' tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.

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  • 7 Ways to Measure Brand Awareness

    7 Ways to Measure Brand Awareness

    Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.

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  • Going Beyond Viewability

    Going Beyond Viewability

    Viewability has become one of the hottest topics among today's marketers. With 54% of display ads never being viewed, it's obvious why. In this post, we cover what it is, why it's important, and more.

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  • How 4 Growth Strategies Can Skyrocket Your Fourth of July Sales

    How 4 Growth Strategies Can Skyrocket Your Fourth of July Sales

    To skyrocket your own Fourth of July sales, we’ve compiled four growth strategies from ambitious brands that can help you make the most of this holiday.

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  • 4 Ways to Utilize Your Owned Channels This Fourth of July

    4 Ways to Utilize Your Owned Channels This Fourth of July

    Whether or not you’re running ad campaigns this July 4th holiday, it's still the perfect time to think about your digital initiatives. In this post, we give 4 tips to get your owned channels in order.

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  • How Smart Agencies Use AdRoll to Boost Their Clients ROI

    How Smart Agencies Use AdRoll to Boost Their Clients ROI

    Today’s ambitious agencies are doing more work than ever before, crafting digital marketing strategies and creating award-winning campaigns. Find out how agencies utilize AdRoll to boost client ROI.

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  • 3 Ways Apparel Retailers Use AdRoll to Speed Up Growth

    3 Ways Apparel Retailers Use AdRoll to Speed Up Growth

    Growing an apparel business has plenty of challenges, though you shouldn't let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.

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  • Dadvertising: How Marketers Use Brand Images to Appeal to Millennial Dads

    Dadvertising: How Marketers Use Brand Images to Appeal to Millennial Dads

    What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.

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  • 3 Tips for Driving More Sales on Father’s Day

    3 Tips for Driving More Sales on Father’s Day

    Father’s Day is right around the corner, and e-commerce brands have already started prepping for it. In this post, learn 3 quick tips that will unlock more sales on this moneymaker holiday.

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  • A Digital Makeover: Dermalogica’s Success Story

    A Digital Makeover: Dermalogica’s Success Story

    Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.

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  • How to Use a Memorial Day Marketing Campaign to Engage Past Customers

    How to Use a Memorial Day Marketing Campaign to Engage Past Customers

    The Memorial Day holiday is one of the biggest shopping periods of the year. In this post, we give a few steps to creating campaigns that re-engage past customers and ultimately, lead to big sales.

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  • 5 Ways to Optimize Your Memorial Day Sales Emails

    5 Ways to Optimize Your Memorial Day Sales Emails

    Before you fire up the grill or pack your beach bag, check out this post to learn five ways you can optimize your Memorial Day sales emails and capture a chunk of those consumers.

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  • The 4 Rules to Successful Video Campaigns

    The 4 Rules to Successful Video Campaigns

    The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.

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  • Native Could Be Your Most Powerful Ads

    Native Could Be Your Most Powerful Ads

    Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.

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  • Streamlining Their Workflow: I’d Rather Be With My Dog’s Success Story

    Streamlining Their Workflow: I’d Rather Be With My Dog’s Success Story

    Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.

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  • Diving Headfirst into Video: PADI’s Success Story

    Diving Headfirst into Video: PADI’s Success Story

    Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.

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  • Luring Customers with Marketing Bait: Hawaii Shark Encounters' Success Story

    Luring Customers with Marketing Bait: Hawaii Shark Encounters' Success Story

    Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI with video ads.

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