How to Attribute App Installs to an Ad Campaign
Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.
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Holiday 2024 Wrapped for Advertisers: Trends in Holiday Ad Spend
How did advertisers respond to tightening budgets but the seemingly voracious appetite for holiday sales? This article summarizes trends in holiday ad spend.
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The Ultimate Programmatic Advertising Glossary: 55+ Advertising Terms
Programmatic advertising strategy requires knowledge of its terms. Once you have a better handle on its jargon, you can understand which metrics to optimize and which platforms enable your success.
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Advertising in 2025: Privacy Changes & Trendy Hype Plateaus
With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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The Complete Guide to Successful Ad Creatives
Studies show creative is actually the most important factor in advertising and worth investing time into. Let’s talk about how to make effective ad creatives and where creative services come in.
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Programmatic vs. Non-Programmatic Advertising: What’s the Difference?
How do programmatic and non-programmatic advertising compare? In this blog, we’ll discuss the main differences between these marketing methods to help advertisers make an informed decision when choosing how to incorporate them into their marketing mix.
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How to Turn Holiday Bargain Hunters Into Loyal Customers
After you’ve engaged with many discount-hunting customers during the holidays, what happens? Don’t let one-off buyers disappear from your radar! Convert them into loyal buyers with these tips.
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Strategy for the 2024 Shortened Holiday Shopping Season
Despite a shortened holiday shopping season, there's still opportunity for advertisers to take advantage of projected sales growth. Let’s go into depth on these holiday challenges so you’re prepared to face them with a clear strategy.
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Mobile Ad Attribution: How App Tracking Works
App tracking is essential for driving growth and ensuring you stay ahead of the curve. Let’s take a closer look at mobile app tracking and how it works.
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How to Win Sales With Location-Based Advertising
You’ve stumbled across this blog and will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising.
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