The focus should always be on giving customers a fantastic experience. You want them to get comfortable with your brand so that they remain repeat customers. This is one of the biggest reasons why the marketing flywheel is so essential — there’s the “delight” component to it. The best…
Let’s talk about customer segmentation in the context of a dating game show. Well, why not? Think about it: To market effectively, you need to understand your customers; to have a lasting relationship, you’ve also got to know and understand your partner. But, first… What’s Customer Segmentation? Customer…
As a D2C brand, it’s essential to build your foundational SEO knowledge. This guide is designed to help you understand the importance of SEO, and how to develop and execute a sound SEO strategy for your business. A free planning template is included near the end of this…
Let’s get a little more specific about the different tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which…
While it’s every marketer’s dream, it’s rare for a consumer to purchase something at first click. This is why multi-touch attribution is an important marketing measurement tool — it evaluates the impact of each touchpoint leading up to a conversion. Using this method, marketers can get an in-depth…
The consumer of today is omnichannel. What this means is that when they’re interacting with an e-commerce brand, they’re constantly jumping around different channels. Think about it — people rarely make an online purchase during the first site visit. This is why it’s critical to build customers’ trust…
To determine whether an ad campaign is making or losing money, you must measure the return on ad spend (ROAS). It’s nice to get a lot of clicks, but they’re not worth much if that’s the only action your customer takes. The same goes with conversion data —…
Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty. Recent research by McKinsey & Company indicates that “organizations that leverage customer behavioral insights outperform peers…
Trying to drum up brand awareness without the right partners is like trying to build a house with only a hammer and nails. Though it might be possible, the process will be complicated, take longer than necessary, and may not turn out the way you originally planned. Similarly,…