How to Create a Winning B2B Content Strategy
Our guide to everything B2B content marketing, from content strategy fundamentals to content types that engage a B2B target audience.
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Expert Advice: Ad Spend Across the Holiday Season (TEMPLATE INCLUDED)
We brought together our team of AdRoll experts, who work with hundreds of advertising clients across industries. Here’s how they recommend you handle the holidays, whether you’re in B2B SaaS or B2C retail.
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B2B Holiday Marketing: What Advertisers Need to Know About the Holidays
B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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2025 Holiday Marketing Trends: What Advertisers Need to Know
Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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How to Distribute Ad Spend Across the 2025 Holidays: Heatmap Calendar, 6 Tips for Holiday Ad Spend
With the macroeconomic conditions surrounding 2025, how should you distribute ad spend? Our guide gives you an overview of holiday CPM and strategies to improve your holiday ad ROI.
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AdRoll Shines in G2’s Fall 2025 Report: Digital Advertising Leader Badges, ROI Wins, and Ease-of-Use Excellence
For AdRoll, G2’s Fall 2025 digital advertising platform recognition is about more than badges — it’s about celebrating the customer outcomes we help drive, and the balanced feedback that keeps us improving to solve our customers’ real advertising problems.
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Stronger as One: Introducing the Unified AdRoll Platform
You can now enjoy RollWorks and AdRoll in the same platform. Get ready for a connected advertising ecosystem with all the features you love and new ones to explore!
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13 Programmatic Advertising Examples for Better Campaigns
We're giving you 13 examples of programmatic ads to inspire your future campaigns and learn from some of the advertising experts in the business. Take a look at what programmatic advertising can do!
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What is Keyword Contextual Targeting and How to Use It
What is contextual targeting? Learn when to use category and keyword contextual targeting for advertising campaigns that reach the right audiences, even in the privacy-forward future.
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How to Create an AI Ad Campaign: The Risks, Rewards, & AI Tools to Use
This guide explores the distinction between effective and disingenuous AI ad campaigns. What are the risks? What does a better approach look like? And how can you use AI as an assistant, not a replacement, to deliver campaigns your audience will actually appreciate?
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