Latest Content
Welcome to the AdRoll blog, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.
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Read ArticleThe 4 rules to successful video campaigns
The future is video—at least, that’s what the industry is saying. In this post, check out 4 quick tips that will make your video campaigns are a smashing success.
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Read ArticleNative could be your most powerful ads
Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.
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Read ArticleStreamlining their workflow: I’d Rather Be With My Dog’s success story
Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.
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Read ArticleDiving headfirst into video: PADI’s success story
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
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Read ArticleLuring customers with marketing bait: Hawaii Shark Encounters' success story
Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI with video ads.
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Read ArticleThe future is digital: How this marketing agency expanded its presence to Europe & beyond
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
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Read ArticleCracking the code of campaign goals & ad performance with attribution
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
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Read ArticleHow incremental lift testing uncovers the truth behind your results
In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.
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Read ArticleWhy customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
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Read ArticleWhy customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
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Read ArticleMeasuring impact: The beginner's guide to incrementality
Incrementality helps identify the channels and tactics that generate the most value. In this post, you'll learn the basics of this testing methodology & how it can positively impact your bottom line.
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Read ArticleExpanding your 2019 video advertising strategy
Have video advertising campaigns already running but not seeing the performance you'd like? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.
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Read ArticleBest practices for running video ads
Whether your unsure which platforms perform the best or how to create the most visually stunning video, we lay out the best practices for creating video ads online.
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Read ArticleChain reaction: How a bike brand increased conversions by 25%
Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.
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Read ArticleHow people are spending their money on Valentine’s Day
Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.
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Read ArticleGetting the most bang for their marketing buck: How this digital agency increased their ROI by 3x
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
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Read ArticleCashing in on digital marketing: How a home loan platform increased their leads and lowered their CPA
HashChing’s CEO and founder, Mandeep Sodhi, turned his website traffic into a revenue-driving asset; leading to a lower CPA and a 700% increase in new leads.
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Read ArticleThe hottest ticket in town: How a nightclub increased ticket sales by 46%
Marquee Sydney’s flattening growth was the opportunity Tim Waugh, director of marketing, needed to evolve their marketing strategy; resulting in a 46% increase in ticket sales and a 6x ROI.
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Read ArticleShape up your 2019 with these healthy campaign tips
Unsure how to capture new audiences of customers after the holiday slowdown? We've got the tips necessary to get your 2019 campaigns off to a roaring start.
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Read ArticleSix secrets to level up your instagram advertising strategy
You’ve done the research, crunched the numbers, allocated the funds and now your Instagram budget is set. What next? Read our guide on instagram advertising strategy to find out.
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