AdRoll Blog

What is Media Mix Modeling & How Does it Differ From Other Techniques?

Read More

Conversion Tracking: A Beginner's Guide

Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.

Read More

Unrolling: Spirit Halloween

In this edition of Unrolling, we’re reviewing Spirit Halloween. Here’s how they manage to rule the fall season, and how you can learn from their scary strategies. Click here to get some wicked good marketing tips.

Read More

Digital Marketing Strategy: Examples and How to Get Started

Having a carefully crafted digital marketing strategy is crucial for all businesses, no matter the size. Learn about how to craft your strategy by following these steps.

Read More

How TikTok’s Shopping Ads Can Help You Win This Holiday Season

TikTok’s Shopping ads are a powerful ad format that can help you unlock the audience you need to make this holiday season. Click here to get the step-by-step.

Read More

5 Spooktacular Halloween Campaigns to Draw Inspiration From

While it can be tempting to dedicate all your attention to Black Friday, there’s no reason you can’t launch a mini Halloween campaign as well. Here are five frightful Halloween campaigns to draw inspiration from.

Read More

Campaign Tracking: The Limitations of Google Analytics 4 (GA4)

In the fast-paced digital marketing world, understanding your ad campaign’s true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.

Read More

How to Use Retargeting to Increase Loyalty During the Holidays Webinar Recap

For most brands, the holidays are the happiest time of the year, offering opportunities to boost sales and turn new customers into lifelong buyers. But how do you stand out and keep customers coming back during the most important time of the year and beyond?

Read More

How AdRoll Prioritizes Brand Safety and Protects Your Ad Spend

Made For Ad sites have been around for a while and they can cost businesses thousands of dollars in wasted ad spend. Don’t lose your budget on invalid clicks. Click here to learn how AdRoll protects budgets for our customers.

Read More

Behind the Curtain: How Social Comment Moderation Improves Campaign Metrics

Find out how using comment moderation on social ads drives more conversions, protects brand reputation, and creates a positive community.

Read More