Let’s talk about customer segmentation in the context of a dating game show. Well, why not? Think about it: To market effectively, you need to understand your customers; to have a lasting relationship, you’ve also got to know and understand your partner.  But, first… What’s Customer Segmentation? Customer…

Let’s get a little more specific about the different tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which…