Latest Content
Welcome to the AdRoll blog, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.
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Read ArticleMastering the Art of Consumer PR
Brands are always looking to increase brand awareness and enhance their reputation. Enter: Consumer PR. Our Head of Comms breaks down what you need to know about doing PR right.
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Read ArticleWhat is Growth Marketing?
What if there was a way to improve your marketing activities and fine-tune them over time to get better results? See how marketers are tapping into the tactics and strategies of growth marketing.
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Read ArticleThe Art of Love Letters: Email Best Practices for Great Holiday Results
Your special loved one likes a bit of personalized attention; customers are very much the same. Find out how to cultivate interest and engagement with a love letter or two via email.
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Read ArticleWhat My High School Experiences Taught Me About Brand Awareness
Did you enjoy high school? Yeah... most people didn't either. But that doesn't mean you can't use that experience to learn a thing or two on how to be a better marketer.
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Read ArticleThe Results Are In: Customers Say YES to Omnichannel Marketing
73% of customers use more than one channel during their shopping journey. Reports also show that an omnichannel experience results in increased spend both in store and online.
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Read ArticlePulse of the Industry: What We Learned From Our Customer Advisory Board
There's not a single piece of data that can replace the value of getting face-to-face time with customers. Recently, we did just that! Here are the 6 major takeaways from our Customer Advisory Board.
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Read ArticleHow to Develop a Brand Style Guide That Grows Your Business
Developing a cohesive customer experience is not just creating assets and delivering them to target audiences. It's about establishing consistency. Learn how a brand style guide can do just that.
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Read Article5 PR Tactics to Help Build Your Brand
Small businesses bypass PR strategies because they believe that they don't have the resources to utilize them. But, in this post, we show why that's far from the case.
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Read ArticleRight People, Right Time, Right Place: Targeting Your Audience Online
As technology and shoppers' tastes evolve, it becomes increasingly critical to create personalized customer journeys. So, what are the keys to ensuring they have experiences they don't forget?
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Read ArticleSwipe Up, Not Left: Using Instagram Stories Ads for Holiday Engagement
Since being introduced back in August 2016, Instagram Stories has revolutionized the way brands engage with social audiences. Find out how you can leverage this ad type for your holiday campaign.
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Read ArticleWhat Keeps Digital Agency Owners up at Night, and How to Fix It
Digital Agency owners often focus on high-level metrics, but in order to really satisfy clients and grow a business, they need to drill down further. Here are some tips on how to increase margins.
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![How to Build a Customer Journey Map [Template]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc2ODQyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkOGUzZTc2OWYxZDQucG5nJnZlcnNpb249MDAwMCZzaWc9YWJlMmU5Zjg2Zjk5OTQ5NTg3MTA0MzM2ZjRhMWJlYzk%25253D&size=1&version=1570132681&sig=26e1836a383090946f19e980549bea08&default=hubs%2Ftilebg-blogs.jpg)
Read ArticleHow to Build a Customer Journey Map [Template]
Cultivating the perfect customer experience starts with a roadmap. Here is a customer journey map template to help you build an optimal customer experience.
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Read ArticleMeet the Dogs of AdRoll
If there's one thing AdRollers love most, it's dogs. In this post we introduce you to six of the dogs who roam the halls of the San Francisco office.
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![Let’s Get Digital, Digital: Why D2C Brands Are Becoming Digital-First (And How You Can Too) [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc2ODQyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkOGQ1ODRiZjQyMjIucG5nJnZlcnNpb249MDAwMCZzaWc9MmM0OWY2YmRjNmZiNzFkMmJmZTYwYzEyNDhmYjk1ZjM%25253D&size=1&version=1569868729&sig=e619d8d71b8529ab252d0db86a94e13e&default=hubs%2Ftilebg-blogs.jpg)
Read ArticleLet’s Get Digital, Digital: Why D2C Brands Are Becoming Digital-First (And How You Can Too) [Infographic]
85% of decision makers say they need to start focusing more on digital growth marketing efforts. See why digital-first is working for ambitious D2C brands and how you can make moves to take advantage.
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Read ArticleThe Right (Key)Words to Romance Your Audience and Increase Your SOV
Google doesn't drive traffic to 91% of the content published online. Find out how brands are leveraging keyword strategies to boost their organic share of voice.
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Read ArticleUnrolling: The White Claw Brand
They claim to have outsold Budweiser this summer, but what did the White Claw brand do right to generate crazy buzz and increase revenue by 200% this year?
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Read ArticleThe Shopify Success Checklist
Many e-commerce businesses have leveraged Shopify to sell their products online. We’ve put together a few tips to help you grow your Shopify store and build your brand online.
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Read ArticleAdRoll Group Rebrands to NextRoll: What that Means for AdRoll
The digital marketing landscape has evolved since AdRoll began in 2007. With the launch of NextRoll, AdRoll is poised to continue supporting ambitious D2C brands in their growth marketing journey.
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Read ArticleWhy Brand Awareness Matters
Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.
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Read ArticleHow to Measure the Success of Video Content
There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.
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