Latest Content

Welcome to the AdRoll blog, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.

  • Mastering the Art of Consumer PR

    Mastering the Art of Consumer PR

    Brands are always looking to increase brand awareness and enhance their reputation. Enter: Consumer PR. Our Head of Comms breaks down what you need to know about doing PR right.

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  • What is Growth Marketing?

    What is Growth Marketing?

    What if there was a way to improve your marketing activities and fine-tune them over time to get better results? See how marketers are tapping into the tactics and strategies of growth marketing.

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  • The Art of Love Letters: Email Best Practices for Great Holiday Results

    The Art of Love Letters: Email Best Practices for Great Holiday Results

    Your special loved one likes a bit of personalized attention; customers are very much the same. Find out how to cultivate interest and engagement with a love letter or two via email.

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  • What My High School Experiences Taught Me About Brand Awareness

    What My High School Experiences Taught Me About Brand Awareness

    Did you enjoy high school? Yeah... most people didn't either. But that doesn't mean you can't use that experience to learn a thing or two on how to be a better marketer.

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  • The Results Are In: Customers Say YES to Omnichannel Marketing

    The Results Are In: Customers Say YES to Omnichannel Marketing

    73% of customers use more than one channel during their shopping journey. Reports also show that an omnichannel experience results in increased spend both in store and online.

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  • Pulse of the Industry: What We Learned From Our Customer Advisory Board

    Pulse of the Industry: What We Learned From Our Customer Advisory Board

    There's not a single piece of data that can replace the value of getting face-to-face time with customers. Recently, we did just that! Here are the 6 major takeaways from our Customer Advisory Board.

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  • How to Develop a Brand Style Guide That Grows Your Business

    How to Develop a Brand Style Guide That Grows Your Business

    Developing a cohesive customer experience is not just creating assets and delivering them to target audiences. It's about establishing consistency. Learn how a brand style guide can do just that.

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  • 5 PR Tactics to Help Build Your Brand

    5 PR Tactics to Help Build Your Brand

    Small businesses bypass PR strategies because they believe that they don't have the resources to utilize them. But, in this post, we show why that's far from the case.

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  • Right People, Right Time, Right Place: Targeting Your Audience Online

    Right People, Right Time, Right Place: Targeting Your Audience Online

    As technology and shoppers' tastes evolve, it becomes increasingly critical to create personalized customer journeys. So, what are the keys to ensuring they have experiences they don't forget?

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  • Swipe Up, Not Left: Using Instagram Stories Ads for Holiday Engagement

    Swipe Up, Not Left: Using Instagram Stories Ads for Holiday Engagement

    Since being introduced back in August 2016, Instagram Stories has revolutionized the way brands engage with social audiences. Find out how you can leverage this ad type for your holiday campaign.

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  • What Keeps Digital Agency Owners up at Night, and How to Fix It

    What Keeps Digital Agency Owners up at Night, and How to Fix It

    Digital Agency owners often focus on high-level metrics, but in order to really satisfy clients and grow a business, they need to drill down further. Here are some tips on how to increase margins.

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  • How to Build a Customer Journey Map [Template]

    How to Build a Customer Journey Map [Template]

    Cultivating the perfect customer experience starts with a roadmap. Here is a customer journey map template to help you build an optimal customer experience.

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  • Meet the Dogs of AdRoll

    Meet the Dogs of AdRoll

    If there's one thing AdRollers love most, it's dogs. In this post we introduce you to six of the dogs who roam the halls of the San Francisco office.

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  • Let’s Get Digital, Digital: Why D2C Brands Are Becoming Digital-First (And How You Can Too) [Infographic]

    Let’s Get Digital, Digital: Why D2C Brands Are Becoming Digital-First (And How You Can Too) [Infographic]

    85% of decision makers say they need to start focusing more on digital growth marketing efforts. See why digital-first is working for ambitious D2C brands and how you can make moves to take advantage.

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  • The Right (Key)Words to Romance Your Audience and Increase Your SOV

    The Right (Key)Words to Romance Your Audience and Increase Your SOV

    Google doesn't drive traffic to 91% of the content published online. Find out how brands are leveraging keyword strategies to boost their organic share of voice.

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  • Unrolling: The White Claw Brand

    Unrolling: The White Claw Brand

    They claim to have outsold Budweiser this summer, but what did the White Claw brand do right to generate crazy buzz and increase revenue by 200% this year?

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  • The Shopify Success Checklist

    The Shopify Success Checklist

    Many e-commerce businesses have leveraged Shopify to sell their products online. We’ve put together a few tips to help you grow your Shopify store and build your brand online.

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  • AdRoll Group Rebrands to NextRoll: What that Means for AdRoll

    AdRoll Group Rebrands to NextRoll: What that Means for AdRoll

    The digital marketing landscape has evolved since AdRoll began in 2007. With the launch of NextRoll, AdRoll is poised to continue supporting ambitious D2C brands in their growth marketing journey.

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  • Why Brand Awareness Matters

    Why Brand Awareness Matters

    Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.

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  • How to Measure the Success of Video Content

    How to Measure the Success of Video Content

    There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.

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