Latest Content
Welcome to the AdRoll blog, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.
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Read ArticleHow smart agencies use AdRoll to boost client ROI
Today’s ambitious agencies are doing more work than ever before, crafting digital marketing strategies and creating award-winning campaigns. Find out how agencies utilize AdRoll to boost client ROI.
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Read Article3 ways apparel retailers use AdRoll to speed up growth
Growing an apparel business has plenty of challenges, though you shouldn't let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.
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Read ArticleDadvertising: How marketers are using brand images to appeal to millennial dads
What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.
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Read Article3 tips for driving more sales on Father’s Day
Father’s Day is right around the corner, and e-commerce brands have already started prepping for it. In this post, learn 3 quick tips that will unlock more sales on this moneymaker holiday.
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Read ArticleA digital makeover: Dermalogica’s success story
Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
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Read ArticleHow to use a Memorial Day marketing campaign to re-engage past customers
The Memorial Day holiday is one of the biggest shopping periods of the year. In this post, we give a few steps to creating campaigns that re-engage past customers and ultimately, lead to big sales.
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Read Article5 ways to optimize your Memorial Day sales emails
Before you fire up the grill or pack your beach bag, check out this post to learn five ways you can optimize your Memorial Day sales emails and capture a chunk of those consumers.
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Read ArticleThe 4 rules to successful video campaigns
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
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Read ArticleNative could be your most powerful ads
Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.
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Read ArticleStreamlining their workflow: I’d Rather Be With My Dog’s success story
Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.
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Read ArticleDiving headfirst into video: PADI’s success story
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
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Read ArticleLuring customers with marketing bait: Hawaii Shark Encounters' success story
Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI with video ads.
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Read ArticleThe future is digital: How this marketing agency expanded its presence to Europe & beyond
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
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Read ArticleCracking the code of campaign goals & ad performance with attribution
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
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Read ArticleHow incremental lift testing uncovers the truth behind your results
In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.
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Read ArticleWhy customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
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Read ArticleWhy customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
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Read ArticleMeasuring impact: The beginner's guide to incrementality
Incrementality helps identify the channels and tactics that generate the most value. In this post, you'll learn the basics of this testing methodology & how it can positively impact your bottom line.
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Read ArticleExpanding your 2019 video advertising strategy
Have video advertising campaigns already running but not seeing the performance you'd like? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.
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Read ArticleBest practices for running video ads
Whether your unsure which platforms perform the best or how to create the most visually stunning video, we lay out the best practices for creating video ads online.
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