Latest Content
Welcome to the AdRoll blog, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.
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Read ArticleHit Your Angles: Make a Good Impression with Video Content
Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.
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Read ArticleThe 10 People You Meet At Every Marketing Conference
Event marketing is grueling: submitting POs, approving contracts, and the marathon booth sessions. We've compiled a list of the 10 types of people you'll likely interact with at your next conference.
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Read ArticleHow to Build Brand Awareness for the Holidays
Brand Awareness is something on the minds of so many marketers—especially with the holidays on the horizon. We offer five tips to help ensure your holiday campaigns drive the most impact.
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Read Article5 Tools to Help You Learn about Your Target Audience
There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
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Read ArticleReasons You’re Not Using Video (and Why You Should)
You may think you don't have the resources or the team to utilize video. We've debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.
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Read ArticleHow to Build an Audience Profile
Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
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Read Article7 Ways to Get an Edge with Competitor Analysis
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
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Read ArticleLooking for Mr(s) Right: 5 Ways an Ideal Customer Profile Improves Holiday Sales
As with dating, the more you know about who you’re interested in, the better the result. In this post, we give 5 tips for leveraging your ideal customer profile to boost sales this holiday season.
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Read ArticleHow to Supercharge Word-of-Mouth Marketing Through Customer Experience
Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.
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Read ArticleHow to Create a Differentiation Strategy
With new brands popping up daily and channels making it easier for shoppers to buy, it's harder to stand out. In this post, we show how to identify your differentiators and break through the noise.
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![Get to Know Your Competition [Competitor Analysis Template]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc2ODQyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkMjZlMmZkNjU3NzQuanBnJnZlcnNpb249MDAwMCZzaWc9NGQ2OTE0OGZhYmQ3Mjk0YzAzY2JhMzE2NGE4M2YzYjM%25253D&size=1&version=1563908176&sig=5e372c76f93c82323cab2332bbdf1a3f&default=hubs%2Ftilebg-blogs.jpg)
Read ArticleGet to Know Your Competition [Competitor Analysis Template]
How well do you know your competition? We created a worksheet to help you spot your competitors' tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.
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Read Article7 Ways to Measure Brand Awareness
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
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Read ArticleGoing Beyond Viewability
Viewability has become one of the hottest topics among today's marketers. With 54% of display ads never being viewed, it's obvious why. In this post, we cover what it is, why it's important, and more.
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Read ArticleHow 4 Growth Strategies Can Skyrocket Your Fourth of July Sales
To skyrocket your own Fourth of July sales, we’ve compiled four growth strategies from ambitious brands that can help you make the most of this holiday.
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Read Article4 Ways to Utilize Your Owned Channels This Fourth of July
Whether or not you’re running ad campaigns this July 4th holiday, it's still the perfect time to think about your digital initiatives. In this post, we give 4 tips to get your owned channels in order.
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Read ArticleHow Smart Agencies Use AdRoll to Boost Their Clients ROI
Today’s ambitious agencies are doing more work than ever before, crafting digital marketing strategies and creating award-winning campaigns. Find out how agencies utilize AdRoll to boost client ROI.
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Read Article3 Ways Apparel Retailers Use AdRoll to Speed Up Growth
Growing an apparel business has plenty of challenges, though you shouldn't let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.
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Read ArticleDadvertising: How Marketers Use Brand Images to Appeal to Millennial Dads
What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.
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Read Article3 Tips for Driving More Sales on Father’s Day
Father’s Day is right around the corner, and e-commerce brands have already started prepping for it. In this post, learn 3 quick tips that will unlock more sales on this moneymaker holiday.
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Read ArticleA Digital Makeover: Dermalogica’s Success Story
Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
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