5 Retargeting Strategies for Social Media
96% of first-time site visitors to a site aren't ready to complete a purchase. Follow along as we go over how social media retargeting can mitigate this.
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4 Elements to Test in Your Ads
Ad testing involves analyzing your ad concepts with a sample of your target market. By testing different variables like these, you can determine which version of your ad is most effective at achieving your goals and start seeing results in no time!
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Blending Marketing Automation and CRM to Unify Your Strategies
Learn more about the differences between CRM and marketing automation as well as how to use them together to maximize your overall marketing strategy.
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Proof of Concept: What It is and How to Do It Right
Before developing an idea into a product, there’s a crucial step that every business must take: executing a successful proof of concept. Learn more.
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How to Find Your Target Audience: 7 Strategies
There are plenty of things at your disposal that can help you dig into the demographics of your target audience. Here are seven strategies to help you.
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How to Increase Brand Awareness on Social Media: 9 Strategies
Successful brands are frequently discussed on social platforms. Here are a few tips on how to use social media marketing to increase brand awareness.
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The Basics of Paid Search & How It Works
Search engines are a tool used all day every day by millions of people. How do you leverage their popularity for your brand? Find out how paid search can add to your strategy.
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Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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What Is Integrated Marketing & Why Does It Matter?
Today’s marketers are facing a complex and fragmented landscape. Break through the noise with a comprehensive integrated marketing strategy.
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Optimizing for CRO: 5 Basic Tips
Once you're driving traffic to your site from ads, how do you get customers to convert? Start with these 5 basic Conversion Rate Optimization (CRO) tips.
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