Latest Content
Welcome to the AdRoll blog, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.
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Read ArticleLooking for Mr(s) Right: 5 Ways an Ideal Customer Profile Improves Holiday Sales
As with dating, the more you know about who you’re interested in, the better the result. In this post, we give 5 tips for leveraging your ideal customer profile to boost sales this holiday season.
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Read ArticleHow to Supercharge Word-of-Mouth Marketing Through Customer Experience
Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.
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Read ArticleHow to Create a Differentiation Strategy
With new brands popping up daily and channels making it easier for shoppers to buy, it's harder to stand out. In this post, we show how to identify your differentiators and break through the noise.
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![Get to Know Your Competition [Competitor Analysis Template]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTc2ODQyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkMjZlMmZkNjU3NzQuanBnJnZlcnNpb249MDAwMCZzaWc9NGQ2OTE0OGZhYmQ3Mjk0YzAzY2JhMzE2NGE4M2YzYjM%25253D&size=1&version=1562831513&sig=948996afa4f222c45dc92b2caa2ceae3&default=hubs%2Ftilebg-blogs.jpg)
Read ArticleGet to Know Your Competition [Competitor Analysis Template]
How well do you know your competition? We created a worksheet to help you spot your competitors' tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.
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Read Article7 Ways to Measure Brand Awareness
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
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Read ArticleGoing Beyond Viewability
Viewability has become one of the hottest topics among today's marketers. With 54% of display ads never being viewed, it's obvious why. In this post, we cover what it is, why it's important, and more.
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Read ArticleHow 4 Growth Strategies Can Skyrocket Your Fourth of July Sales
To skyrocket your own Fourth of July sales, we’ve compiled four growth strategies from ambitious brands that can help you make the most of this holiday.
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Read Article4 Ways to Utilize Your Owned Channels This Fourth of July
Whether or not you’re running ad campaigns this July 4th holiday, it's still the perfect time to think about your digital initiatives. In this post, we give 4 tips to get your owned channels in order.
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Read ArticleHow Smart Agencies Use AdRoll to Boost Their Clients ROI
Today’s ambitious agencies are doing more work than ever before, crafting digital marketing strategies and creating award-winning campaigns. Find out how agencies utilize AdRoll to boost client ROI.
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Read Article3 Ways Apparel Retailers Use AdRoll to Speed Up Growth
Growing an apparel business has plenty of challenges, though you shouldn't let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.
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Read ArticleDadvertising: How Marketers Use Brand Images to Appeal to Millennial Dads
What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.
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Read Article3 Tips for Driving More Sales on Father’s Day
Father’s Day is right around the corner, and e-commerce brands have already started prepping for it. In this post, learn 3 quick tips that will unlock more sales on this moneymaker holiday.
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Read ArticleA Digital Makeover: Dermalogica’s Success Story
Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
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Read ArticleHow to Use a Memorial Day Marketing Campaign to Engage Past Customers
The Memorial Day holiday is one of the biggest shopping periods of the year. In this post, we give a few steps to creating campaigns that re-engage past customers and ultimately, lead to big sales.
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Read Article5 Ways to Optimize Your Memorial Day Sales Emails
Before you fire up the grill or pack your beach bag, check out this post to learn five ways you can optimize your Memorial Day sales emails and capture a chunk of those consumers.
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Read ArticleThe 4 Rules to Successful Video Campaigns
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
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Read ArticleNative Could Be Your Most Powerful Ads
Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.
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Read ArticleStreamlining Their Workflow: I’d Rather Be With My Dog’s Success Story
Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.
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Read ArticleDiving Headfirst into Video: PADI’s Success Story
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
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Read ArticleLuring Customers with Marketing Bait: Hawaii Shark Encounters' Success Story
Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI with video ads.
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