Turn predictive signals into pipeline.
Unlock hidden buyer insights that pave the path to conversion.
Reach high-value buyers before they’re ready to buy
AdRoll ABM arms teams with account-based intelligence so they can make sharper decisions and close deals sooner.
Powered by InIQ, our proprietary account-based marketing AI
Built on a foundation of 1.2 billion digital identities and trillions of behavioral data points
Accounts flagged by InIQ are 2X more likely to become opportunities and 4X more likely to convert
Delivers 90% company-domain match rates for ultra-precise targeting
De-anonymizes 2X more contacts than other ABM technologies
“We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM.”
Capabilities
Tools that keep you two steps ahead of the buyer journey
Ideal customer profile scoring
Get a better understanding of your best customers to inform targeting and messaging.
Account intent insights
See which accounts on your target account list are demonstrating intent.
Predictive buyer journey signals
Discover the accounts that are most likely to become an open opportunity.
Real-time insights
Receive alerts when accounts are spiking and see how they’re progressing in their journey, including the activity that is influencing them.
Audience creation
Create advertising audiences based on intent levels, intent topics, last intent date, and predictive signals such as Journey Prediction score.
Recommendations for next best actions
Get alerted when it’s time to add records to your CRM, build account and contact lists, alert sales with spike notifications, or trigger outreach workflows.
FAQ
Frequently asked questions
What are intent signals?
Intent signals are data triggers that indicate the buyer interests and provide marketers with insights into the customer journey. Intent is different from engagement data, though often used in conjunction with it. Intent signals are a key building block of ABM strategy, and can be used to help:
- Uncover accounts early in the buying cycle
- Prioritize in-market account ready to buy
- Expand your account list with accounts unknown to you
- Personalize sales outreach
What kinds of buyer insights are available on the AdRoll ABM platform?
AdRoll ABM provides a variety of insights throughout the platform that help prioritize your marketing activities by analyzing audience fit, engagement, and intent scores for. Some examples include:
- Keyword Intent and Keyword Intent Location
- Ideal Customer Profile Scoring
- Account In-Market and Spiking Accounts Insight
- Predictive Buyer Journey signals
- Plus more, including sending signals to your CRM for custom reporting and account prioritization
InIQ is a pending registered trademark of NextRoll, Inc. Unauthorized use is prohibited. All other trademarks are the property of their respective owners.
