The Beginner’s Guide to Third-Party Cookies

Most marketers rely on third-party cookies in some capacity to reach and learn about their target audiences. Now that Google is shifting away from third-party cookies in Chrome — the world’s most popular web browser — we’re here to answer all your questions.

Use this guide to brush up on the basics of third-party cookies and learn how these recent changes could affect your digital advertising strategy.

Third-party cookies 101

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What Are Cookies?

We’re not talking about the ones with chocolate chips. Learn how web browsers use cookies to gather consumer information.

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3PC History

Find out how other platforms have fully deprecated third-party cookies and legislation has evolved to protect data privacy.

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3PCs + Their Impact on Your Marketing Strategy

In a world with fewer cookies, what will happen to your retargeting campaigns? Learn how your digital strategy could change.

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How to Talk to Your Ad Provider About 3PCs

Is your ad provider prepared for a privacy-forward advertising ecosystem? Here are 10 questions you should be asking.

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Lean In to Zero- and First-Party Data

Download our guide to learn future-proofed strategies for targeted advertising and marketing personalization.

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Third-party cookies 101

Busted! 6 Myths About Third-Party Cookies

Before you panic about less third-party cookies, let’s debunk five common myths about 3PC deprecation.

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First-Party Cookies vs. Third-Party Cookies: Everything You Need to Know

Big changes are coming fast for digital advertisers. Learn more about everything you need to know about first-party cookies vs. third-party cookies.

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The Basics of Third-Party Cookies

Third-party cookies collect user data and are created and stored in a user’s web browser to observe their browsing behavior across websites. Learn more.

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Why Brands Shouldn’t Panic Over Less Third-Party Cookies

You may be wondering how less third-party cookies will affect your business in the coming years. Find out here.

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A Marketer’s Ultimate Guide to Web Cookies

With all the changes facing web cookies in recent years and in years to come it's more important than ever to fully understand them and how they work.

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Marketing Impacts of Less Third-Party Cookies

With Google's announcement to change 3PCs to opt-in/out-out, the world of advertising as we know it will likely look different. How will this affect you?

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Your partner in privacy

AdRoll is a market testing grantee for Google’s Privacy Sandbox initiative, which means we’re working hand-in-hand to build a future of secure, personalized advertising experiences.

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