Hitting the Trail with First-Party Cookies
Which means itâs time to re-route your marketing strategy.
Ready to hit the first-party data trail with your AdRoll guide?
Getting ready for a cookieless digital world in 2024 requires knowledge of the landscape ahead, and youâve got the right trail leader! Here, youâll find guides for every level — from easy and moderate to more advanced and technical.
Easy Hikes
Simple hikes that provide a great way to get familiar with the overall 3PC landscape.
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![The Basics of Third-Party Cookies.]()
The Basics of Third-Party Cookies
A quick and pleasant stroll through 3PC deprecation and how marketers can prepare.
5 Minute Read
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![What Google's delay of third-party cookie deprecation on Chrome means for AdRoll customers.]()
What Google's delay of third-party cookie deprecation on Chrome means for AdRoll customers
The best place to get a view of AdRollâs various multi-channel solutions to help brands diversify and enhance their marketing across web ads, email, and social walled gardens.
2 Minute Read
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![Why Brands Shouldnât Panic Over the Death of Third-Party Cookies.]()
Why Brands Shouldnât Panic Over the Death of Third-Party Cookies
A scenic hike that offers views and insights into why brands shouldnât fear a digital world without 3PC.
6 Minute Read
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![Marketing Impacts of Third-Party Cookie Deprecation.]()
Marketing Impacts of Third-Party Cookie Deprecation
An easy loop to refresh your memory on 3PCâs impact on targeting, measurement and attribution, and more.
5 Minute Read
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![First-Party Cookies vs. Third-Party Cookies: Everything You Need to Know.]()
First-Party Cookies vs. Third-Party Cookies: Everything You Need to Know
This trail is primarily used to understand the different types of computer cookies. Good for all skill levels.
6 Minute Read
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![A Marketerâs Ultimate Guide to Web Cookies.]()
A Marketerâs Ultimate Guide to Web Cookies
Enjoy this long-distance trail and all the activities it has to offer, including educational tools like infographics and SlideShares.
11 Minute Read
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We're always breaking trail!
Trail guides are continually being added to this journey. Sign up to get the latest first-party-data preparation resources delivered directly to your inbox.
Moderate Hikes
Intermediate hikes that take you deeper into the wilderness of third-party cookie deprecation.
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![Google Privacy Sandbox - How it will impact the future of advertising.]()
Google Privacy Sandbox - How it will impact the future of advertising
An interpretive trail that walks you through how Google plans to maintain a healthy, ad-supported web with its Privacy Sandbox.
5 Minute Read
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![What Is FLoC and Why Is It Important For Your Business?.]()
What Is FLoC and Why Is It Important For Your Business?
A one-way, straightforward trail that leads to an understanding of all-things FLoC: what it is, how it works, and whether it will affect your business as marketers transition away from 3PC.
5 Minute Read
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![FLoC Explained: A Guide for Marketers.]()
FLoC Explained: A Guide for Marketers
An easily accessible trail that takes you across the pros and cons of FLoC.
4 Minute Read
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![7 Alternatives to Third-Party Cookie For Your Campaigns.]()
7 Alternatives to Third-Party Cookie For Your Campaigns
A short-distance trek to understanding how to increase your advertising campaign effectiveness in a post-cookie world.
5 Minute Read
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Trail Terminology
First-Party Data
Data is essential for success in marketing today. Different types of data provide valuable information to marketers and increase the success of advertising campaigns. First-party data in particular is one of the most important data sources right now, so it is vital to understand how to capture it, gather it, and use it.
Challenging Hikes
Technical hikes that take you through the exciting terrain of future-proofing your business.
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![How to Plan for a Cookieless Future.]()
How to Plan for a Cookieless Future
This lush, steep trail leads deep into a forest of tips and tricks on preparing for a cookieless future.
3 Minute Read
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![Guide to Cookies Managers in Chrome, Firefox, and Safari.]()
Guide to Cookies Managers in Chrome, Firefox, and Safari
A rugged (and rewarding) pathway that explores the cookies management settings that browsers now offer.
11 Minute Read
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![How to Collect First-Party Data.]()
How to Collect First-Party Data
Slip on your hiking shoes! This trail is recommended for experienced adventurers who are ready to create value with first-party data.
8 Minute Read
