Which KPIs to Use to Track User Acquisition Success
User acquisition is a crucial part of the marketing and sales funnel. Find out how to accurately track your efforts with these KPIs and campaign template. Click here to learn more.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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Conversion Tracking: A Beginner's Guide
Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
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Campaign Tracking: The Limitations of Google Analytics 4 (GA4)
In the fast-paced digital marketing world, understanding your ad campaignâs true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.
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3 First-Party Data Stats You Need to Know
First-party data is the name of the game when it comes to targeted ads in the future of advertising â here are stats to prove it (+ what you need to do now). Click here to read on.
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How to Create a Marketing Strategy to Increase ROAS
Deciding to make paid media a part of your marketing is easy, developing a strategy that makes the most of your spend and delivers results requires more. Learn how to optimize your campaigns for ROAS here.
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What is B2B Marketing Automation? 5 Key Strategies
Marketing automation isn't just for direct-to-consumer businesses, B2B businesses can benefit from it, too. Learn how and what strategies work.
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Marketing KPIs: How to Track Your Business Goals
You donât want to waste time focusing on marketing KPIs unrelated to your goals. Here's how to find the right ones for your business, along with some examples.
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Actionable Insights: How to Set Up Your Digital Marketing Analytics
When digital marketing analytics are set up correctly, they are a powerful tool for marketers, enabling them to make data-driven optimizations. Learn more.
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AdRoll Spring Product Update: The Future of Marketing Automation
This Spring, we introduced our automation builder! A seamless way to connect your display ads, social ads, and email in one place. Launch, manage, measure, improve. Learn more here.
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6 Email Marketing Metrics You Should Be Tracking
There are dozens of metrics related to email marketing, so figuring out the important ones can be hard. Let's run through 6 essential ones today.
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