5 Steps to Building a First-Party Data Strategy
First-party data has never been more important. If you’re unsure how to get started with building a strategy, this guide has you covered.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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5 Effective Attribution and Reporting Strategies
Figuring out your attribution and reporting shouldn’t be an afterthought. Use these 5 strategies to get started!
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Google Analytics Audit: A Checklist for Beginners
Google Analytics can be a beast to conquer for beginner marketers. We’re here to help configure your dashboard with our Google Analytics audit checklist.
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20 Highly Effective Ways to Increase Website Traffic
If you have a web page that needs some TLC, here are 20 ways to increase your website traffic.
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What Is Repeat Purchase Rate?
Getting customers to come back and make repeat purchases is a huge marketing challenge. But if accomplished, it can make the difference between a successful business and one that treads water.
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How to Increase Conversion Rate
Here are different tips and tricks on how to increase your conversion rate.
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4 Critical UTM Management Dos and Don'ts
Use our UTM management tips to level up your marketing tracking.
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CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and setbacks of each, and how to determine which one you should use for your ad campaigns.
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How to Create a UTM Strategy
Say goodbye to messy analytics dashboards and complex data. Here’s a guide to help you get started on putting together a robust UTM strategy.
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The Top Google Analytics Alternatives for Powerful Data Gathering
Google Analytics is the “big name, but did you know there are Google Analytics alternatives with even better functions and features?
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