Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
In this edition of Unrolling, weāre reviewing Spirit Halloween. Hereās how they manage to rule the fall season, and how you can learn from their scary strategies. Click here to get some wicked good marketing tips.
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Find out how using comment moderation on social ads drives more conversions, protects brand reputation, and creates a positive community.
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Coffee lovers rejoice! Hereās everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
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Want to make sure you have eager holiday shoppers on your site or in your store? Start building your brand awareness now! Click here to learn more about holiday brand awareness.
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Digital advertising is a dynamic and rapidly evolving landscape driven by technological advancements, changing consumer behavior, and shifting industry trends. Find out how AdRoll makes it all easier.
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With shrinking budgets, youāre looking for all the ways to cut costs and consolidate bills to save some coin. Invest in a strategic multi-channel marketing strategy with display, native, video, and search ads. Find out how here.
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One of the most important things to ask yourself before creating an ad is: what is the objective? If you're not sure if brand awareness or direct response ads are right for you, click here to find out.
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Successful brands are frequently discussed on social platforms. Here are a few tips on how to use social media marketing to increase brand awareness.
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Ready to run digital banner ads but not sure which ad type will perform best? Learn more about static vs. dynamic ads and how to use them strategically here.
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Inclusive marketing should be at the forefront of every marketer's mind for the future. Click here to read five tips to get your brand started.
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