Retargeting and Brand Awareness Ads: FAQs
The world of ads changes fast. Whether you've just hit go on your first campaign or you've got years of experience, these questions are always at top of mind. Get our expert's answers here.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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Holiday Marketing Planning: Monthly Goals and Action Items - Updated for 2022
This year presents a significant growth opportunity for e-commerce brands. Here's a guide to 2020 holiday marketing planning.
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UnRolling Duolingo: How Unhinged TikToks Made the Brand a Winner
If you’ve spent any time on TikTok, you’ve probably stumbled upon Duolingo’s unhinged content. Here’s everything marketers need to know about Duolingo’s social media prowess.
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8 Top Brands on TikTok (+ What You Can Learn From Their Campaigns!)
Ready to unleash the weirder side of your brand? Before you film your team partaking in the latest dance challenge on TikTok, check out these eight examples of A+ branded campaigns for some inspo and tips.
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Top 4 Social Ads From 2021 to Inspire Your Next Campaign
By providing guaranteed reach, paid social ads can be especially useful at building brand awareness and finding new customers. Here are four great examples from 2021.
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6 Tips for an Effective Pinterest Ad Strategy
With 431 million monthly users, Pinterest is one of the most popular social platforms on the market. Here’s how to create an effective ad strategy for it.
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Amazon Ads: 4 Beginner Marketer Questions, Answered
It’s time to add a new marketing channel to your strategy: Amazon! If you’re a seller on the platform, check out our introductory guide to all things Amazon ads.
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What Are Shopping Ads and Why Should I Use Them?
Shopping ads are one of the biggest marketing opportunities you may be overlooking. Here’s why you should get started with them ASAP.
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Google Display Ads: How to Get Started
Want to showcase your ads across three million websites and 650,000 apps? Here’s how to get started with Google Display Ads.
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Celebrity Endorsements: 3 Brand Campaigns We Love
It’s Oscars season, and we’re handing out virtual golden statuettes to three of the best celebrity-driven brand campaigns in recent years.
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