How to Build Brand Recall in a Clickless World
Brand awareness is dwindling in organic search. Here's your strategy for building brand equity and recall by leveraging brand awareness. Learn more here.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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Expert Advice: Ad Spend Across the Holiday Season (TEMPLATE INCLUDED)
We brought together our team of AdRoll experts, who work with hundreds of advertising clients across industries. Here’s how they recommend you handle the holidays, whether you’re in B2B SaaS or B2C retail.
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B2B Holiday Marketing: What Advertisers Need to Know About the Holidays
B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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2025 Holiday Marketing Trends: What Advertisers Need to Know
Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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How to Optimize CTV Campaigns: The Bid Strategy to Maximize CTV Performance
Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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CTV Insights: Most Advertisers See CTV as Essential to Ad Strategy
We see evidence of growing CTV adoption, with CTV ad spend projected to reach $46.89 billion by 2028. What are advertisers using CTV for and why? The stats show that it’s multipurpose.
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Why Smart CMOs Are Betting Big on CTV
If you’re a CMO, your job is to make sure your brand gets noticed, remembered, and chosen. Easier said than done in today’s fragmented, scroll-happy media environment. That’s why Connected TV (CTV) is quickly earning a place in the modern marketer’s full-funnel toolkit. Click here to learn more.
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CTV Insights: More CTV Platforms Means More Time Spent with CTV
Some recent data highlights the trend in growing CTV attention and reveals where advertisers are putting CTV budget. The average time spent per day with CTV will grow 6.9% this year, and CTV ad attention rose to 51.5% in Q1 2024.
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Connected TV (CTV) Advertising for Agencies
If your agency isn't leading the CTV conversation, your clients will find someone who is. Instead of cobbling together a CTV ad strategy with disparate platforms, let’s go over how your agency can approach a CTV strategy that supports your entire media mix for each client with confidence.
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Mastering CTV Full Funnel Strategy for Optimal Marketing Results
You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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