Amazon Ads: 4 Beginner Marketer Questions, Answered
It’s time to add a new marketing channel to your strategy: Amazon! If you’re a seller on the platform, check out our introductory guide to all things Amazon ads.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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What Are Shopping Ads and Why Should I Use Them?
Shopping ads are one of the biggest marketing opportunities you may be overlooking. Here’s why you should get started with them ASAP.
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Google Display Ads: How to Get Started
Want to showcase your ads across three million websites and 650,000 apps? Here’s how to get started with Google Display Ads.
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Celebrity Endorsements: 3 Brand Campaigns We Love
It’s Oscars season, and we’re handing out virtual golden statuettes to three of the best celebrity-driven brand campaigns in recent years.
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Are These 8 Holidays on Your Marketing Calendar? Here’s Why They Should Be
If your marketing calendar only includes 11 federal holidays, it’s time to expand your reach with eight more. Here’s every holiday to add to your list.
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5 Tips for Creating Engaging Webinars
Don’t be a brand that hosts salesy virtual events. Instead, use these tips to create more engaging webinars.
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How to Build a Social Media Presence
Don’t just look to build social media presence by haphazardly adding more followers to your business account. You should outline specific goals that will be used to measure how much progress you are making, too.
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Inclusive Marketing: 5 Tips to Know Before Getting Started
Inclusive marketing is one of the most important terms marketers should focus on in 2022. Here's how to get started.
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The 1-Minute Brand Identity Quiz
Modern or classic? Memes or gifs? Take this 1-minute brand identity quiz to unlock critical insights that’ll help you launch a sales-boosting brand awareness campaign.
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UnRolling Wordle: How a Pet Project Sold for 7 Figures
How did the simple game of Wordle captivate the world? Stop what you’re doing: We’re exploring the world of Wordle.
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