AI-powered advertising that gets smarter by the millisecond.

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Capabilities

Not all AI is created equal

Plenty of advertising companies claim to use the latest and greatest AI technologies. What makes AdRoll different? A 16-year legacy of proprietary data that drives real advertising performance.

  • Automatically place the right bids, for the right price

    BidIQ™, AdRoll’s proprietary bidding engine, makes over 2.5 trillion predictions per day to ensure your ads are served where they’re most likely to perform. That means every marketing dollar goes toward high-value impressions and measurable ROI.

  • Spot buyer intent as it happens

    InIQ, our AI insights engine for ABM, surfaces early buying signals so you can engage with prospects before they’re even in market. Expand your view into in-market accounts and turn signals into meaningful action.

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  • Free up capacity, level up performance

    Launch, optimize, and measure campaigns with built-in support. Your personal AI assistant is powered by HeroIQ, our coordinated system of AI agents trained to give tailored recommendations and handle discrete tasks in your existing workflows.

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  • 2.8+ billion distinct user profiles
  • 100+ unique intent signals per user profile
  • 17+ integrations that activate first-party data
  • Built on 16+ years of machine learning
Momentum Leader
Leader
Users Love Us
Best Estimated ROI
High Performer

FAQ FAQ

Frequently asked questions

What are AdRoll's core AI engines?

AdRoll has three core AI engines:

  • BidIQ™: a bid optimization engine that ensures our customers’ ads are served where they’re most likely to perform
  • InIQ: an audience insight engine that predicts the buyer journey and recommends optimal next steps for ABM marketers
  • HeroIQ: a coordinated system of specialized AI agents that acts as a personal assistant to provide intelligent guidance and help with task execution
How does AdRoll use AI in advertising?

AdRoll uses AI in multiple areas to optimize ad performance for our customers.

  • Real-time bidding and optimization: AdRoll’s proprietary optimization engine, BidIQ™, makes over 2.5 trillion predictions per day and factors in 80+ intent signals for every ad impression. This real-time decision-making ensures ads are placed in front of the right audiences, at the right time and place, and for the right cost.
  • Audience insight and segmentation: AdRoll’s AI insights engine, InIQ, delivers real-time intent signals, in-market trends, and audience intelligence drawn from over 2.6 billion user identities and 25 million companies. These insights inform smarter segmentation, better reach, and more effective B2B campaign outcomes.
  • Intelligent guidance: AdRoll’s HeroIQ agents work behind the scenes to help marketers align strategy, develop compelling creative, and draw meaningful insights from performance data.
What sets AdRoll’s AI technologies apart from other advertising solutions?

With more than 16 years of experience in advertising, AdRoll’s advantage doesn’t just lie in the intelligence of our systems — but rather the richness, quality, and completeness of the data fueling them. With over 2.6 billion distinct user identities, enriched by 17+ eCommerce, email, and marketing platforms, and integrated data partners and ID providers, our AI models are able to make well-informed predictions that lead to impressive results.

Our data goes the distance

See AdRoll’s AI capabilities in action.

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