The account-based marketing
platform built to scale.
Trusted by top B2B brands
Capabilities
Get laser-focused on your best opportunities with
AdRoll ABM (formerly RollWorks)
Deep insights to predict the buyer journey
AdRoll ABM, formerly RollWorks, uses trillions of proprietary data points to identify, reach, and engage high-fit accounts — before your competitors beat you to it.
Unmatched advertising expertise
Advertising is your largest budget item, and we know ads better than anyone. Link buyer insights to multi-channel ad campaigns while our AI bidding engine secures the right placements for the lowest cost.
Full-funnel ABM, without the fine print
Most ABM platforms tack on additional fees for audiences, integrations, and measurement capabilities. Our packages include everything you need to keep prospects moving down the funnel — including strategic and creative support — for one price.
Designed for lean teams that aim high
Predictive AI and workflow automations handle the most difficult parts of ABM so you can go all in on what matters: building pipeline and closing deals.
Find accounts that are 4X more likely to convert
“As a former ABM analyst at Forrester, I’ve had the opportunity to evaluate numerous ABM platforms, and AdRoll ABM (formerly RollWorks) stands out as a game-changer. I highly recommend AdRoll ABM (formerly RollWorks) for anyone serious about elevating their ABM strategy with a no-nonsense and fair priced ABM platform.”
FAQ
Frequently asked questions
What is account-based marketing?
Account-based marketing, also known as ABM, is a business-to-business (B2B) marketing strategy targeting a specific group of high-value accounts, i.e., prospect organizations. ABM campaigns aim to engage with the various decision makers of the target accounts using personalized messages via targeted ads, emails, and sales outreach.
What are the benefits of an account-based marketing platform?
An easy-to-use account-based marketing (ABM) platform that utilizes extensive in-market buying signals and insights to fine-tune your approach. Designed for seamless integration across your teams and martech stack, it simplifies the creation, alignment, and execution of ABM strategies.
With turnkey solutions and essential, easy-to-use features, you can quickly launch and effectively manage your ABM program, ensuring rapid deployment and immediate impact.
Who is account-based marketing for?
Revenue-focused B2B marketers looking to grow their business through omnichannel, account-based strategies and those looking to sharpen their go-to-market strategy with a focused, data-led approach. Ideal for those aiming to closely align their sales and marketing teams and confidently engage their target accounts.
Ready to fast track account-based revenue?
We’re the only ABM platform on the market that can deliver real results in less than 30 days.