Digital Advertising

Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.

How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business

Though social ads can be incredibly powerful, you don’t want to accidentally blow up your budget in the process. How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business will teach you everything you should know about using social ads.

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Announcing AdRoll MCP: Why It Matters for Advertising and ABM

The AdRoll MCP Server provides a secure connection that enables AI assistants such as ChatGPT and Claude to access your AdRoll account data. Use it to fetch real-time performance and optimization suggestions about your campaign.

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Video Advertising Best Practices

If you're unsure which platforms perform the best or how to create the most visually stunning video, here are the video advertising best practices.

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2026 DOOH Advertising Strategy: A Full-Funnel Guide to Programmatic Success

Execute a 2026 DOOH advertising strategy that wins customers across the full marketing funnel, from TOFU brand awareness to BOFU foot traffic. Learn the benefits of DOOH and how to measure your success.

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16 DOOH Examples with Creative Best Practices

Learn how to design creative for DOOH advertising that interests your target audience. Our creative examples show you tactics across a variety of screens, with an FAQ on how to use cross-channel creative.

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Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms

Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.

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CTV Full Funnel Strategies: Building Campaigns for Optimal Marketing Results

You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!

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Beyond Black Friday: How to Turn Holiday Traffic Into Year-Round Growth

In our latest webinar, "Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth," we discuss how to turn one-time discount hunters into loyal customers. This is our recap with core strategies to carry through Q1, including segmentation triage, channel prioritization, and more.

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CTV Creative Best Practices: Improve Recall & Drive Conversions

Since CTV excels at establishing brand recall, creative will cement itself in customers’ minds. Learn strategies to measure the success of CTV creative and capture audience attention.

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CTV Optimization Basics: Bid Strategy & Frequency to Maximize CTV Performance

Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.

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Why AdRoll is Your Ideal Programmatic DSP

AdRoll helps you run full-funnel, multi-channel ad campaigns. Learn how our programmatic DSP enables better ad campaigns that convert customers.

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AdRoll has generated over $165 billion in revenue for customers.

Our customers average 5x return on ad spend. Don’t miss out.