Why AdRoll is Your Ideal Programmatic DSP
AdRoll helps you run full-funnel, multi-channel ad campaigns. Learn how our programmatic DSP enables better ad campaigns that convert customers.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms
Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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17 ABM stats that will make you rethink your 2026 B2B marketing strategy
ABM works, and we have the stats to prove it. To help you discover more about ABM, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your B2B marketing strategies.
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Expert Advice: Ad Spend Across the Holiday Season (TEMPLATE INCLUDED)
We brought together our team of AdRoll experts, who work with hundreds of advertising clients across industries. Here’s how they recommend you handle the holidays, whether you’re in B2B SaaS or B2C retail.
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B2B Holiday Marketing: What Advertisers Need to Know About the Holidays
B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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2025 Holiday Marketing Trends: What Advertisers Need to Know
Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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How to Distribute Ad Spend Across the 2025 Holidays: Heatmap Calendar, 6 Tips for Holiday Ad Spend
With the macroeconomic conditions surrounding 2025, how should you distribute ad spend? Our guide gives you an overview of holiday CPM and strategies to improve your holiday ad ROI.
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13 Programmatic Advertising Examples for Better Campaigns
We're giving you 13 examples of programmatic ads to inspire your future campaigns and learn from some of the advertising experts in the business. Take a look at what programmatic advertising can do!
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What is Keyword Contextual Targeting and How to Use It
What is contextual targeting? Learn when to use category and keyword contextual targeting for advertising campaigns that reach the right audiences, even in the privacy-forward future.
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How to Create an AI Ad Campaign: The Risks, Rewards, & AI Tools to Use
This guide explores the distinction between effective and disingenuous AI ad campaigns. What are the risks? What does a better approach look like? And how can you use AI as an assistant, not a replacement, to deliver campaigns your audience will actually appreciate?
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