Digital Advertising is Table Stakes for E-Commerce Brands

Unlike more traditional forms of advertising, digital advertising is highly targetable, highly measurable, and highly adaptable, as your business grows.

Grow your ROAS

AdRoll’s ROAS (Return on Ad Spend) calculator will make smart recommendations for how your brand should spend your dollars in order to maximize return on ad spend.

Learn from our E-Commerce Expertise

We draw upon our experience (and data!) working with over 120,000 brands since 2007 to create this ROAS calculator to help you plan your advertising budget. Your expected return on ad spend will be based on your marketing goals like:

  • Driving new high quality traffic to your website
  • Converting more website visitors into customers

AdRoll’s ROAS calculator will predict what would happen when you allocate budget towards these goals including your return on ad spend impact.

How to Use the ROAS Calculator

You’ll be asked for a few quick details about your business, including:

  • Your industry
  • Your monthly website visitor count
  • Your monthly order count, where an order can be a sale, lead, registration, etc. based on what you consider to be your most valuable conversion
  • Your estimated average order value

Then, we’ll be able to calculate, based on our up-to-date industry benchmark data, what you should invest in digital advertising to make the maximum impact on growth.

A dashboard showing customized results and industry benchmarks.
In a few simple steps, you will receive your customized results and industry benchmarks similar to the image above.