5 Ways to Level Up Your Attribution and Reporting: A Worksheet
If your attribution and reporting efforts need some jazzing up, you’ll want to implement these five quick tips.
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Attribution
Marketing attribution is essential to understanding how consumers arrive at their purchasing decisions. With accurate attribution, brands can better determine what motivates their customers to engage with their brands at each step of the buyer's journey. Through this process, brands learn what aspects of their marketing approach are most effective. Marketers are then able to refine their strategies by reallocating resources to the most rewarding channels.
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5 Effective Attribution and Reporting Strategies
Figuring out your attribution and reporting shouldn’t be an afterthought. Use these 5 strategies to get started!
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Become an Omnichannel Retail Pro: How to Rock Multi-Channel Attribution
If big numbers scare you, don’t worry: Multi-channel attribution — a must for omnichannel retail — isn’t quite as complicated as it sounds.
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Third-Party Cookies: Are They Going Away?
You’ve got third-party cookies on your mind, marketer. Here’s a quick cookie timeline and ways to diversify your marketing for the future.
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The Best Marketing Attribution Software for 2021
Here, we'll examine the five best marketing attribution software platforms: Google Analytics, Attribution App, Rockerbox, Bizibleand AdRoll.
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Google Analytics Attribution 101
In this article, we’ll review how to use attribution in Google Analytics, highlight key features and limitations, and more.
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How to Choose the Right Attribution Model for Your Business
Learn how to choose an attribution model for your e-commerce brand and you’ll have the information that you need to craft effective campaigns and more.
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A Beginner’s Guide to Data-Driven Attribution
Here's how you can use data-driven attribution to accurately analyze marketing performance and optimize campaigns to achieve maximum ROI.
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How to Measure Your Multi-Channel Marketing Strategy
Chances are, you're already using multiple channels to promote your products. Here’s a simple guide to help track your multi-channel marketing strategy.
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Why Last-Click Attribution Isn't Effective
For the past decade, there’s been an impossible-to-kill myth in digital advertising: clicks are king. However, last-click attribution isn't very effective.
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