Marketing attribution is essential to understanding how consumers arrive at their purchasing decisions. With accurate attribution, brands can better determine what motivates their customers to engage with their brands at each step of the buyer's journey. Through this process, brands learn what aspects of their marketing approach are most effective. Marketers are then able to refine their strategies by reallocating resources to the most rewarding channels.
Google Ads and Google Analytics 4 (GA4) will deprecate multiple attribution models including time decay, position-based, linear, and first-click, and will make their Data Driven Attribution (DDA) model the default. Find out how to react and keep your data attribution solid.
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This Spring, we introduced our automation builder! A seamless way to connect your display ads, social ads, and email in one place. Launch, manage, measure, improve. Learn more here.
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With so many marketing channels to choose from, how can you determine which are best for your business? Learn the how, when, and why of diversifying your marketing spend. Click here.
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If your attribution and reporting efforts need some jazzing up, you’ll want to implement these five quick tips.
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Figuring out your attribution and reporting shouldn’t be an afterthought. Use these 5 strategies to get started!
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If big numbers scare you, don’t worry: Multi-channel attribution — a must for omnichannel retail — isn’t quite as complicated as it sounds.
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Here, we'll examine the five best marketing attribution platforms in order to help you find the best one to make your business thrive in 2023.
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In this article, we’ll review how to use attribution in Google Analytics, highlight key features and limitations, and more.
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Learn how to choose an attribution model for your e-commerce brand and you’ll have the information that you need to craft effective campaigns and more.
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Here's how you can use data-driven attribution to accurately analyze marketing performance and optimize campaigns to achieve maximum ROI.
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