Expand your reach to billions of social media users.
Skip the platform shuffle. AdRoll unites social media and programmatic advertising for easier campaign management and better user experiences.
Capabilities
Jump over walled gardens into connected social
Most DSPs are unable to target users across the open web to social media sites — but we’re not most DSPs. AdRoll seamlessly targets users as they navigate from millions of websites and apps to the most popular social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
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Launch, manage, and measure cross-channel campaigns — from one place
Instead of piecing together your programmatic strategy in different ad managers, create a single campaign that spans across display, native, video, and social. Our automation builder is the only tool on the market that coordinates cross-channel ad campaigns from one platform.
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Insights
FAQ
Frequently asked questions
How does AdRoll orchestrate campaigns across the web and social channels?
AdRoll’s Automation Builder enables marketers to run a single campaign that orchestrates across the open web, Facebook, Instagram, TikTok, and/or Pinterest.
How does AdRoll’s identity graph work?
AdRoll leverages proprietary data and data from partners to connect digital identities across browsers and devices. AdRoll does not collect or use explicit personal information such as names, phone numbers, physical addresses, or dates of birth. All data is processed without transferring cookies or sharing campaign performance with other advertisers. Competitor targeting and website-level audiences are not offered, ensuring privacy and data security.
How does AdRoll optimize bids across channels?
The cross-device identities enable BidIQ™, AdRoll’s proprietary AI bidding and optimization engine, to drive precise targeting and real-time optimization across channels.
BidIQ is a registered trademark of NextRoll, Inc. Unauthorized use is prohibited. All other trademarks are the property of their respective owners.