6 Types of Retargeting Ads That Can Boost Your Campaigns
Do you need inspiration for your next retargeting ad campaign? We give you creative retargeting ideas that capture attention at any funnel stage.
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Retargeting
Retargeting creates touch points to remind your customers of products and services they loved after leaving your website without buying. If you're just launching your first retargeting campaign or you're a seasoned marketer with thousands of ads in your past, we've got guides, strategies, worksheets, tools, and more, all to help you grow your business.
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Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms
Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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B2B Holiday Marketing: What Advertisers Need to Know About the Holidays
B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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2025 Holiday Marketing Trends: What Advertisers Need to Know
Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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12 Retargeting Examples for Your Advertising Strategy
With so many touchpoints in the customer journey, you’ll need creativity in how you engage with your audience. This blog post will give you 12 examples from AdRoll for potential retargeting techniques.
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How to Optimize CTV Campaigns: The Bid Strategy to Maximize CTV Performance
Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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AdRoll vs. MNTN
How do AdRoll and MNTN compare when it comes to features, pricing, pros, cons, and use cases? We’ve got the answers.
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CTV Targeting: How to Reach the Right Audience with Connected TV Ads
CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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How to Turn Holiday Bargain Hunters Into Loyal Customers
After you’ve engaged with many discount-hunting customers during the holidays, what happens? Don’t let one-off buyers disappear from your radar! Convert them into loyal buyers with these tips.
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How to Win Sales With Location-Based Advertising
You’ve stumbled across this blog and will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising.
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