Access quality advertising inventory without sacrificing performance.
Capabilities
Engage ideal customers on their favorite websites, apps, and streaming platforms
High-visibility media with built-in peace-of-mind
Purchase prime placements across display, native, video, mobile, social media, and connected TV. To ensure your ads show up where they’re supposed to, we partner with Media Rating Council-accredited Pixalate for verification and viewability measurement.
Safeguard your media and brand investments
Prevent your ads from showing up alongside explicit, illegal, or unwanted content. Our human teams, AI systems, and third-party partnerships work together to protect your advertising budget against bots, made-for-ads sites, and invalid traffic.
Minimize markups and maximize value
The digital advertising marketplace is full of intermediaries that inflate ad costs. AdRoll keeps prices under control by blocking reseller inventory, prioritizing direct relationships with quality publishers, and optimizing every bid with proprietary AI.
Flexible ad formats and media buying
Run the ads that work best for your brand. We support a range of media formats — including image, native, HTML5, short- and long-duration online video, and TV video — and facilitate open auction, private marketplace, and social media deals.
FAQ
Frequently asked questions
Who are AdRoll’s ad supply partners?
AdRoll has direct relationships with major supply-side platforms (SSP) and social platforms. Here are some examples:
Supply-side platforms:
- AdX
- BidSwitch
- Index
- Magnite
- Microsoft
- Outbrain
- OpenX
- Taboola
- PubMatic
- Triplelift
Social platforms:
- TikTok
What is BidIQ™?
Every inefficient bid or missed opportunity impacts growth. BidIQ™, AdRoll’s proprietary optimization engine, makes over 2.5 trillion predictions per day–including more than 1 million click predictions per second–and factors in 100+ intent signals for every impression. This real-time decision-making ensures budgets are spent where they’re most likely to perform. The result: higher return on ad spend, more efficient scaling, and better performance without the manual effort.
How does AdRoll protect advertisers from fraudulent ad traffic?
AdRoll employs a multi-layered strategy to protect advertisers from fraudulent ad traffic and maintain brand safety.
- AdRoll’s Trust and Safety Team is dedicated to identifying new threats, improving our filtering systems, and running routine tests to monitor system health.
- AdRoll’s machine learning systems filter out low quality and made-for-advertising websites.
- AdRoll collaborates with leading ad verification firms, such as Pixalate, a Media Rating Council (MRC) accredited firm that specializes in protecting advertisers against invalid traffic.
- A member of the Trustworthy Accountability Group (TAG), AdRoll is dedicated to eliminating fraudulent traffic and promoting brand safety for our customers.
BidIQ is a registered trademark of NextRoll, Inc. Unauthorized use is prohibited. All other trademarks are the property of their respective owners.