AdRoll Platform Pricing

Whether your ads budget is $150 or $150,000 per month, AdRoll grows with you.


Build Your Brand

Starting at

0 0

No credit card required

Pricing does not include taxes. Ad spend is billed separately from subscription plans.

Advanced Pricing

If you spend $65,000+ per year on ads, please contact sales for pricing specific to your business needs.

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Starting at

0 0

No credit card required

Starting at


Free 30 day trial.

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Cross-Channel Engagement

[Media Services]

Brand Awareness Ads

Use lookalike, demographic, interest, and contextual targeting to attract new visitors.

Retargeting Ads

Deliver personalized content to people who have previously visited your site.

Web, Facebook, & Instagram Inventory

Expand where your ads appear online, from one platform, through AdRoll’s partnerships with hundreds of publishers, networks, and exchanges.

Dynamic Product, Static, & Video Ads

Take advantage of a variety of ad formats to tell your brand story through images, video, and dynamic content.


Emails Send / Month

Send up to a certain amount of emails each month, included with your plan.



Email Capture Tool

Create customized email capture forms for your site, and trigger form display by URL, visitor segment, and visitor activity (exit intent, scroll, or time on page).

Drag and Drop Builder & Template Upload

Build emails faster with an easy drag and drop builder that lets you customize emails with your own images, logos, colors, drop-in dynamic content, and HTML.

Unsubscribe Sync

Automatically sync unsubscribed emails from AdRoll to your ESP and from your ESP to AdRoll to ensure everyone to whom you are sending email wants to hear from you.

Remove "Powered by AdRoll" Branding

Make emails completely your own, by removing Powered by AdRoll from your email footers.

Platform Features


List Upload & Management

Upload and view CSV lists of contacts.

Basic Audiences

Begin basic segmentation by targeting people who have visited your website, viewed specific products, made a purchase, or similar.

Advanced & Custom Audiences

Take your segmentation to the next level, with advanced and custom audiences, including external data (eg CRM), CSS selector, impressions, and composite audiences.


Shopify & Other Ecommerce Partners

Connect your ecommerce store without any developer or creative resources, then access our product recommendation engine for high-performing, personalized dynamic ad, email, and online store content.

CMS and Website Integrations

Connect your online store to a new or existing AdRoll account and start running campaigns without any developer or creative resources.

ESP & Marketing Automation

Automatically sync unsubscribed emails from our system to your ESP and from your ESP to our system, activate emails you’ve collected, and use our templates and technology to send emails through your own ESP.


CRM data onboarding builds audiences based your existing email lists and enables you to reach the same audience with display ads that you reach with your email campaigns.

Measurement & Attribution

Campaign Performance Reporting

View granular performance reports for your AdRoll email and ad campaigns, as well as product recommendations in your online store.

UTM Dashboard

Use the UTM Dashboard to spot high-level trends and view the relationship between attributed conversions, assisted conversions, and revenue.

Campaign Attribution Funnel

Combine UTM-tagged marketing activities and compare contributions to your key metrics like revenue and conversions with your applied attribution model.

Multi-Channel Conversion Insights

Using UTM tracking, see how your channels are working together to influence conversion.


Knowledge Base, Chat, & Email Support

Get immediate answers and tips 24/7 in the knowledge base. Ask questions and get help directly from our product through chat. Submit questions and report issues via email.

Need more email?

Choose the add-on that's right for you.

20,001 - 50,000


50,001 - 500,000


500,001 - 1,500,000


1,500,001 - 2,500,000



Contact Us

Experience best-in-class performance from a pioneer in display ads. We price ads dynamically based on CPM, so costs reflect the true value of the inventory we buy for you. Ad spend is billed separately from subscription plans.