AdRoll Pricing

Use lookalike, demographic & interest, and contextual targeting to attract new visitors.

Deliver personalized content to people who have previously visited your site.

Contextual targeting helps attract new site visitors by showcasing your brand alongside content your ideal customer will view. Future proofed third-party cookie-free.

With demographic & interest targeting, all you have to do is plug in what you already know about your customers, and we will go find new customers who fit those same characteristics.

Lookalike targeting, helps get your ads in front of new people who look/act like those who already engage with your brand.

AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.

Connect your Facebook advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Connect your Instagram advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Connect your Pinterest advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Connect your TikTok advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Seriously… unlimited email sends!

AdRoll Email combines powerful retargeting tech with effective email strategies to trigger dynamic emails to prospective customers.

Send scheduled, one-time emails (sometimes called broadcasts) that aren’t part of triggered email sequences for newsletters, promotions, announcements, and more!

AdRoll Unified Contacts makes it easy to integrate any existing customer database, add to it by easily defining characteristics of new contacts you want, and then manage them all in one place.

Using the list builder functionality, you can create defined segments based on your contacts’ attributes and behaviors using multiple criteria, from products and pages viewed to emails they have opened.

Create customized email capture forms for your site and trigger form display by URL, visitor segment, and visitor activity (exit intent, scroll, or time on page).

AdRoll offers a variety of default campaign reports from ad placement to conversion details and segment suggestions to help you learn from user behavior and correctly attribute performance for every campaign.

Optimize across channels based on buyer behavior and learn how customers see you and your products.

Define what a conversion means to you — maybe it's completing a purchase, submitting a form, or downloading a piece of content.

Set your report frequency to daily, weekly, or monthly and select recipients for your reports or export the data for other purposes at any time.

The AdRoll Cross-Channel Performance Dashboard provides data you need to optimize your campaign — including frequency, spend, benchmarks, and smart segments — all in one place. We also show you the percentage change, positive or negative, for each metric and provide tangible insights on where to shift your budget.

Track campaign performance across audiences and attribute success to the right channels and tactics, across all your cross-channel campaigns.

Brand Awareness campaigns focus on driving potential prospects for your business. Our recipe offers lookalike and contextual campaigns to help drive new visitors to your website.

When a visitor bounces from your website, AdRoll triggers automated emails and launches display ads reminding them of your brand. Pairing ads and email together gives browsers the gentle nudge they need to turn into customers.

When a customer walks away from an item in their cart, AdRoll triggers an email showing the item left in the cart and launches display ads reminding them of the product. Pairing ads and email together gives shoppers the gentle nudge they need to finish checking out.