How to Build an Omnichannel Marketing Strategy
You’re going to want to add “omnichannel marketing strategy” to your day-to-day dictionary — trust us, it’ll be the only way we sell in the years to come.
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How to Holiday-ify Your Ecommerce Store: A Checklist
While the weather outside isn’t frightful and bells haven’t quite started jingling, it’s time to start thinking about how to holiday-ify your ecommerce store.
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Omnichannel vs Multichannel: What's the Difference?
So what do "omnichannel" and "multichannel" mean, and how are they different from one another?
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The Future of Ecommerce: Sustainability, Social Selling and Other Trends for 2022
One significant change to affect the ecommerce business world in recent years has been the increasing focus on environmental sustainability and responsibility.
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The Ultimate Flash Sale Prep Checklist
It’s officially fall — say hello to the most pumpkin-spice-everything, sales galore time of the year. Use this checklist to get your Shopify store prepped.
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A Beginner’s Guide to Cohorts in Digital Marketing
Let’s explore the idea of cohort audiences, what they are, how they work, why they’re helpful in digital marketing, and then dive into some examples!
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3 Creative Ways to Better Understand Your Target Audience
Here are creative ways to collect the information you need to fill out your buyer personas, review your analytics dashboards, and solicit customer feedback.
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4 Ways to Increase Brand Awareness on Social Media
Social media and brand awareness go together like Oreos and milk — as long as you know how to do the equivalent of “twist, lick, and dunk.” Here's how.
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5 Ways to Optimize Your Customer Reviews Program for Conversions
Are your customer reviews optimized for conversions? Let’s take a closer look at five ways to make some improvements.
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