How the Starbucks Red Cup Campaign Became a Cultural Phenomenon
Coffee lovers rejoice! Here’s everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
The Q4 holiday rush is in full force. And you know what that means! It’s time to get your seasonal game plan in motion.
First thing’s first: preparing for your upcoming flash sales. With both small and large retailers slashing prices, you’ll want to offer something equally compelling to stay competitive and boost sales. Unlike your regular promotions and discounts, flash sales leverage urgency and FOMO (fear of missing out) to get shoppers to purchase ASAP.
Think of it as the perfect opportunity for companies like yours to clear up excess inventory, get rid of out-of-season products, increase brand awareness, and create a buzz around different products.
But if you’re new to the world of flash sales, they’re not quite as simple as blasting festive ads with a promo code. Because most brands use similar promotional tactics, it’ll take more than a competitive deal to make your flash sale genuinely enticing.
Instead, you’ll need to channel both creative and strategic skills to craft irresistible copy, as well as download some of Shopify’s super-helpful flash sale apps and dig deep into what you know about your target audience.
Long story short, the clock is ticking — and there’s a lot that needs to be done, especially if you’re looking to compete with big-box retailers with whole teams dedicated to acing the holiday season.
Luckily, there’s no need to break the bank when you’ve got a partner that’s here to look out for you. Say hello to our ultimate flash sale prep checklist. It’s got everything you need to do to get ready for the busiest time of year.
Last updated on January 5th, 2022.