Best Practices for Creating Responsive Display Ads
If you’ve spent any time in the world of website design or digital marketing, there’s a good chance you’ve come across discussions related to responsive design.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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A Beginner's Guide to Cohort Analysis in Digital Marketing
Cohort analysis involves reviewing data reports for helpful information about customer behavior to craft new marketing campaigns and strategies.
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Omnichannel vs Multichannel: What's the Difference?
So what do "omnichannel" and "multichannel" mean, and how are they different from one another?
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How to Build an Omnichannel Marketing Strategy
You’re going to want to add “omnichannel marketing strategy” to your day-to-day dictionary — trust us, it’ll be the only way we sell in the years to come.
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CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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3 Creative Ways to Better Understand Your Target Audience
Here are creative ways to collect the information you need to fill out your buyer personas, review your analytics dashboards, and solicit customer feedback.
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What Is Remarketing? 4 Tips to Get Started With This ROI-Driving Tactic
Here’s how to get started with remarketing to help boost your return on investment (ROI).
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Advanced Shopify Ads: 5 Ways to Make the Most of Your Ecommerce Ad Budget
If you’re ready to take your Shopify marketing to the next level — you know, beyond Facebook ads, Google ads, and the occasional email — check out this post.
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Making the Most Out of Your Ecommerce Ad Budget: Cross-Channel Advertising
Here are some quick tips to making the most out of your ecommerce ad budget with cross-channel advertising.
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How to Create a UTM Strategy
Say goodbye to messy analytics dashboards and complex data. Here’s a guide to help you get started on putting together a robust UTM strategy.
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