Whether you’re new to the world of ecommerce or a seasoned marketing veteran, you’re probably familiar with the importance of digital ads — especially on social media. (Despite all our New Year’s resolutions to dial down the screen time, studies have found we’re spending more time on social media than ever before.)
But with digital ad marketing comes a few tough questions: Are Facebook ads still worth it in 2022? Have social media ad prices risen dramatically post-iOS 14? What’s the best way to attract new audiences and grow your brand? Should you buy ads directly from social media platforms or use an ad management platform?
We’re here to offer some clarity. Drumroll, please — it’s time for another showdown: We’re squaring off AdRoll vs. Facebook ads, complete with answers to all your frequently asked questions. (And if you haven’t already, make sure to check out AdRoll vs. Criteo and AdRoll vs. Google Ads.)
What Is AdRoll?
AdRoll is an all-in-one ecommerce marketing platform perfect for growing brands. Some of AdRoll’s solutions include:
Facebook Business Manager is Meta’s business suite for all things related to ads and marketing across Facebook, Instagram, and WhatsApp.
Using Facebook Business Manager, you can easily:
Launch ads across all networks under the Meta umbrella in various formats — lead ads, video ads, carousel ads, engagement ads, etc.
Leverage remarketing features
Access basic ad templates
Use custom audiences and geographical, behavioral, and interest targeting tools
Comparing AdRoll vs. Facebook Ads
AdRoll vs. Facebook Ads: Pricing
Pricing and resourcing are massive parts of marketing for growing brands. While you want the best for your ecommerce business, you also have to be realistic when it comes to how much budget you can dedicate to different channels.
Here’s what the pricing for AdRoll vs. Facebook ads looks like.
AdRoll’s ad costs are priced dynamically based on cost per thousand (CPM). In other words, costs are a true reflection of inventory supply and demand.
AdRoll offers two monthly subscription plans — the Starter plan is free, while the Growth plan starts at $19 a month. Both plans unlock a ton of marketing tools, including audience management, consent management, and performance tracking.
You can choose your own bidding model, whether that’s CPM or cost per click (CPC). According to the platform, costs average around $7.19 per 1,000 impressions for the former and $0.97 for the latter. Ultimately, your ad price will depend on variables such as your audience, bid, objective, and placement.
Once you set your budget, your ads will run until you’ve reached the last scheduled date of your campaign or when your budget has been exhausted. Just like with AdRoll, you’ll enjoy some flexibility when it comes to pausing ads or adjusting your spend.
AdRoll vs. Facebook Ads: Key features
While both AdRoll and Facebook Business Manager allow you to launch ads on the Facebook network, there are some key differences between the two.
AdRoll is a one-stop-shop for all your marketing needs. Rarely should an ecommerce brand rely on just one marketing channel, whether that’s Facebook ads or emails. Over time, this causes marketers to amass a Frankenstein-esque MarTech stack with a dozen subscriptions to different solutions, many of which offer overlapping functionalities — not ideal.
With AdRoll, you can manage allyour efforts on one single platform, saving time and money. Plus, you can better monitor your results and minimize overlapping data as shoppers zip back and forth between multiple touchpoints. For example, with just a few clicks, you can track precisely how a shopper viewed a display ad, liked a Facebook post, checked out your shipping FAQ, then eventually hit the checkout button.
AdRoll uses AI and machine learning to optimize your campaigns. Not only is AdRoll an expert at attributing and tracking customer journeys, but the platform is also powered by AI and machine learning, meaning you can easily optimize your campaigns. Trust us: This is super useful when you’re running and organizing multiple campaigns.
AdRoll offers unparalleled customer support. Spend a moment on Reddit or any other MarTech review site, and you’ll find thousands of ecommerce entrepreneurs and marketers bemoaning how they’ve been routed to a dozen help pages but can’t get in touch with a live Facebook representative to help them debug, fix, or unfreeze their ads. (Facebook only assigns reps to high-spend accounts.)
Comparatively, no matter how much (or how little) you spend with AdRoll, there’s someone there to answer your questions or look into your ads.
AdRoll vs. Facebook Ads: The Final Verdict
There are plenty of similarities between Facebook ads launched via AdRoll vs. the Facebook Business Network. Both are easy to set up and user friendly, have a relatively low cost, and successfully target specific audiences based on their location, demographics, interests, and behaviors.
However, unless you’re planning on spending big bucks on Facebook ads, AdRoll is the way to go. With better customer support, more robust features beyond the Facebook ad network, and friendlier optimization features, AdRoll is the ultimate marketing solution for growing brands looking to test, tinker, and optimize — all while remaining extremely cost-effective.
In comparison, Facebook ads are still the go-to for many brands new to the world of retail, though its features and tools are more appropriate for larger brands with massive budgets run by marketing veterans.
If advertising directly on Facebook — or even Google — seems daunting, AdRoll makes ad management significantly more beginner friendly.
Angie is the Content Marketing Manager at AdRoll. Prior to AdRoll, she was a Content Writer at various digital marketing agencies. A writer by day and a reader by night, Angie’s other hobbies include cooking and learning useless movie trivia.
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