UnRolling the Warriors Brand: How an Obscure Team Became a Global Brand
You may not root for the Golden State Warriors, but if you’re hoping to score some branding wins, they’re the team to watch out for.
Here are a few things we’re manifesting for 2022: the end of the pandemic, another binge-able season of Squid Game, and more sales for all the ecommerce brands and marketers reading this. Though the first two are probably out of our hands, better growth is totally achievable — as long as you have the right tools and partners (that’s us) to help you along the way. That’s why we’re offering a bit of wisdom on how to find your target audience.
If it’s been a while since you last created or reviewed your buyer persona — or if you’ve never made one in the first place — we can’t overstate the importance of routinely refreshing your research and notes. Your target audience can and will change over time, especially if you’ve been busy launching new product lines and experimenting with new marketing channels. (Bucket hats, for example, are now a staple for both fishermen and teen girls.)
We’ve put together the ultimate quiz so you can find your target audience. Here’s the challenge: quick answers only. It’s a lightning quiz, so don’t overthink it. Use the information you already have (and believe us when we say you know more than you think). The hardest step to any marketing challenge is getting started, and this quiz is designed to remove any mental barriers you may experience.
Once you’ve completed our quiz, grab your answers and head over to this step-by-step guide on how to build your buyer personas. After you’ve gotten started, you can then conduct research, surveys, or interviews to collect the data needed to validate your initial answers. Have fun and remember: Don’t overthink it.
Originally published on February 1st, 2022, last updated on February 1st, 2022.