8 Benefits of Responsive Display Ads
Leveraging RDAs within the Google Display Network helps advertisers reach a broader audience. Let’s explore the specific advantages they bring to your campaigns.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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Bottom-of-Funnel (BOFU) Marketing Strategies That Drive Conversion
The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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Audience Targeting Tactics for Better Crypto Advertising
Crypto companies have a unique hurdle to overcome in advertising: targeting the right audience while adhering to regulatory requirements. Digital ad platforms have some of the best tools for targeting a crypto audience.
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Advertising for iGaming Companies: Strategies for Digital Campaign Success
iGaming brands face regulatory hurdles and intense competition that requires substantial investment in reaching potential players. Since the industry is thriving, companies have to work harder than ever to differentiate themselves and create ads that resonate with their audiences.
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Best Practices for Programmatic Advertising
Leveraging programmatic ads effectively requires a strategic approach. In this blog, we cover some programmatic best practices to ensure you get the most out of your campaign budget.
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How to Attribute Your Multi-Channel Marketing Strategy
Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.
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5 Elements Every Insurance Ad Campaign Needs
The world of marketing insurance is highly competitive, with a variety of brands vying for the attention of the same audiences. How do you stand out from the rest?
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What is Connected TV (CTV) Advertising? A Beginner's Guide
Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.
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Voice Search and Advertising: Adapting to Changing Consumer Behaviors
With the rise of virtual assistants like Siri, Google Assistant, and Alexa, consumers are turning to voice commands to search for information, make purchases, and interact with brands. Advertisers must adapt their strategies to effectively reach and engage with these consumers in this era. Click here to learn.
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Unlocking the Power of Twitch Advertising: Connect With Your Audience Where They Live and Play
When it comes to the vast landscape of online advertising, platforms like YouTube, Facebook, and TikTok often steal the spotlight. Enter: Twitch. A place where your audience may be spending more and more of their time. Click here to learn more.
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