Social Media Ads Cost Breakdown: Facebook, Instagram, TikTok, and Pinterest
Wondering how much does Facebook, Instagram, TikTok, or Pinterest adverising cost? In this article we compare the CPM and CPC of each social network.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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What is Targeted Advertising?
Targeted ads allow marketers to advertise to shoppers based on their traits, interest, and behaviors. Learn more about the value of targeted advertising for your brand here.
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How to Increase ROAS: 3 Tips from Kevin Brkal
Looking for ways to be more efficient with your 2023 marketing budget? Check out these three ROAS increasing tips from marketing pro, Kevin Brkal.
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2023 Digital Advertising Outlook
The beginning of the year usually brings lower CPMs, is 2023 going to be different? Click here to get the data for 2023's digital advertising outlook.
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Digital Marketing Strategies for Uncertain Times
The future may feel uncertain, but your marketing strategy doesn't have to be. Plan for your new year with these tried-and-true strategies. Click here to learn more.
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AdRoll vs. Display & Video 360 (DV360)
If you’re launching display and video ads, you’ve probably heard of AdRoll and DV360. Compare what each tool offers and get started with AdRoll today!
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2023 Trends Digital Marketers Should Use Right Now
Learn more about the important roles influencers, contextual targeting, social video and consolidated reporting can play in your 2023 digital marketing strategy.
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The 4 Rules to Successful Video Campaigns
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
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How to Turn Holiday Bargain Hunters Into Loyal Customers
After you’ve engaged with many discount-hunting customers during the holidays, what happens? Don’t let one-off buyers disappear from your radar! Convert them into loyal buyers with these tips.
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Advice to Close Out Your 2022 Marketing + Prepare for 2023
Excerpts from “Cyber Week is Over… Now What?” with Vibhor Kapoor - Chief Marketing Officer, Cathy Bergstrom - Sr. Director of Product Management, and Lizzie Chapman - VP Technology Partnerships & Channels.
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