With Rising Logistics Costs, Offer These 5 Deals Instead of Discounts
With rising logistics costs, slashing prices and offering mega deals may not be realistic right now. Here are 5 alternatives to discounts.
Read More
D2C/Ecommerce
-
-
How to Write Data-Driven Content That Converts
Here are our top tips for writing data-driven content using existing marketing data that drives performance and increases conversions.
Read More
-
Overly Ambitious Brand Promises: Consumers Are Over It and Here's Why
Broken brand promises lead to a drop in consumer trust. Here’s how to avoid the pitfall of overpromising and under-delivering.
Read More
-
Landing Page Bounce Rate: 7 Ways to Improve Engagement
A high bounce rate is deadly for well-built, post-ad landing pages. Here’s how to improve your brand’s landing page bounce rate.
Read More
-
9 Ways to Keep Customers Happy When Instant Shipping Isn’t an Option
There are ways to innovate the shipping experience. Learn how to improve your customer experience when instant shipping isn’t an option.
Read More
-
Ecommerce Marketing Overheard: SMS and Livestream Shopping
In this edition of Ecommerce Marketing Overheard, we explore the power of SMS,the emergence of livestream shopping, and more.
Read More
-
The Psychology of Color in Marketing: How to Make a Statement With a Trendy Palette
The psychology of color in marketing can help amplify your messaging. Here are the top color trends in marketing to keep an eye on.
Read More
-
Nostalgia Marketing: What Is It and Why Is It Hot?
Nostalgia marketing is a powerful way to elicit emotions from your customers.Here's what it is, why it's hot, and how to use it.
Read More
-
Unrolling Glossier: Building a Beauty and Wellness Ecommerce Empire
Here are some learning lessons from powerhouse D2C brand Glossier on community building, social media strategy, and product development.
Read More