CTV Ads That Perform: Unlock Smarter Targeting With AdRoll + Experian

Consumers are spending more time watching Connected TV—are you reaching them effectively?

Join AdRoll and Experian for an inside look at our newest CTV advertising solution—built to help marketers reach the right households with smarter, privacy-conscious data.

We’ll kick things off with a quick overview of the product, then dive into a fireside chat with our CTV experts. Learn how integrated identity and targeting strategies are reshaping the way brands connect with audiences on the biggest screen in the house.

Key Topics:

How AdRoll's new CTV Solution is leveraging Experian's Digital Identity Graph.
Emerging CTV trends and the latest programmatic advancements
Strategies to boost your audience targeting and maximize reach across channels

Webinar Type:

View on-demand

Original Live Date:

May 20, 2025

Hosts:

Tyler Hampton - Principal Product Marketing Manager, AdRoll
George Castrissiades - CTV Strategy Lead, AdRoll
Doug McLennan - Senior Director of Product Management, Experian

Frequently Asked Questions

How does the new AdRoll CTV solution enhance audience targeting and maximize reach?

AdRoll’s CTV solution enhances targeting by leveraging Experian's Digital Identity Graph, allowing marketers to reach the right households with smarter, privacy-conscious data and maximize reach across all digital channels.

Why is integrated identity crucial for CTV advertising performance?

Integrated identity strategies are reshaping CTV advertising by helping marketers connect with audiences on the biggest screen in the house. These strategies link activity across various devices in a unified, privacy-compliant manner.

Where can I find a comprehensive guide to CTV advertising strategy and mechanics?

If you're ready to explore the full scope of CTV advertising our central resource hub covers everything. It provides a detailed look at CTV advertising mechanics, proprietary measurement techniques, and full-funnel strategy. Learn more about CTV with our Connected TV Advertising guide.