Cracking Ad Performance With Attribution
Find out how the latest updates to the Attribution Dashboard makes it easier to surface ad performance metrics for your marketing tactics.
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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part II)
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part I)
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
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Measuring Impact: The Beginner’s Guide to Incrementality
Incrementality helps identify the channels and tactics that generate the most value. Let's go over how it can positively impact your bottom line.
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Expanding Your 2019 Video Advertising Strategy
Don't have your video advertising strategy in place? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.
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Video Advertising Best Practices
If you're unsure which platforms perform the best or how to create the most visually stunning video, here are the video advertising best practices.
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Specialized: How They Increased Conversions by 25%
Specialized gave their marketing a digital touch, resulting in a 7% increase in customer retention and 25% boost in direct traffic conversions.
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Valentine's Day: How People Are Spending Their Money
Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.
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How Cherry Media Group Increased Their ROI by 3x
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
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