AdRoll Blog

  • The Beginner’s Guide to Performance Marketing for Shopify Merchants

    - 5 Min Read

    The Beginner’s Guide to Performance Marketing for Shopify Merchants

    Performance marketing may be one of the most ubiquitous ecommerce terms around. If you don’t know what it actually means, don’t miss this beginner’s guide.

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  • 5 Effective Attribution and Reporting Strategies

    - 6 Min Read

    5 Effective Attribution and Reporting Strategies

    Figuring out your attribution and reporting shouldn’t be an afterthought. Use these 5 strategies to get started!

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  • Google Shopping Ads: 6 Advanced Tips for Shopify Plus Brands

    - 5 Min Read

    Google Shopping Ads: 6 Advanced Tips for Shopify Plus Brands

    Check out these six advanced tips to take Google Shopping ads for your Shopify Plus store to the next level.

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  • Facebook Lead Ads for Your Shopify Store: A Beginner’s Intro

    - 5 Min Read

    Facebook Lead Ads for Your Shopify Store: A Beginner’s Intro

    Level up your Facebook marketing efforts with lead ads, the best way to grab more leads for your Shopify store.

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  • Google Shopping Ads: 6 Quick Tips to Know

    - 2 Min Read

    Google Shopping Ads: 6 Quick Tips to Know

    Move over, search and PPC ads. Google Shopping ads are the ultimate marketing tactic you need in 2022. Here are 6 tips for creating effective ones.

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  • Display Ads: A Worksheet to Set Up Your First Campaign

    - 2 Min Read

    Display Ads: A Worksheet to Set Up Your First Campaign

    Ready to launch your first display ad campaign? Use this worksheet to stay organized as you navigate different ad formats, sizes, and placements.

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  • Contextual vs. Behavioral Targeting: Which One Should You Use?

    - 6 Min Read

    Contextual vs. Behavioral Targeting: Which One Should You Use?

    Contextual vs. behavioral targeting — which one is better for brands? Here’s everything you need to know.

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  • Ad Cost Breakdown: Facebook, Instagram, TikTok & Pinterest

    - 5 Min Read

    Ad Cost Breakdown: Facebook, Instagram, TikTok & Pinterest

    Not sure whether Facebook, Instagram, TikTok, or Pinterest offers the most bang for your buck? Read this to find out.

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  • YouTube Ads: A Beginner’s Guide to Unlocking More Clicks for Your Shopify Store

    - 5 Min Read

    YouTube Ads: A Beginner’s Guide to Unlocking More Clicks for Your Shopify Store

    Youtube: the ultimate platform for entertainment — and a strong marketing channel you can take even better advantage of. Get started with YouTube ads using this guide.

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  • Amazon Ads: 4 Beginner Marketer Questions, Answered

    - 5 Min Read

    Amazon Ads: 4 Beginner Marketer Questions, Answered

    It’s time to add a new marketing channel to your strategy: Amazon! If you’re a seller on the platform, check out our introductory guide to all things Amazon ads.

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