AdRoll's 2024 Customer Love Week: 6 New Improvements to AdRoll
This is our second biannual Customer Love Week, and each year we wrap the week with product improvements customers have been asking for. Check out what we’ve worked on.
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Advertisers Not Impacted by Google's Generative Search — Yet
Google, in their words, recently began “supercharging Search with generative AI.” However, Google runs on advertising revenue, so don’t expect complete abandonment of site links in favor of a chatbot experience.
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Why CTV Should Be a Part of Your Holiday Strategy
CTV is one of the fastest-growing advertising channels, accounting for about one-third of total video ad spending. Let’s go over why CTV is a powerful tool for holiday marketing — it can reach more diverse audiences than you might expect.
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Introducing the New AdRoll Agency Partner Program
Today we launch the new AdRoll Agency Partner Program. This two-tier program is designed to provide agencies with the tools, training, and resources they need to help their clients succeed and their business grow.
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10 Key Features of a Programmatic Advertising Platform
Programmatic advertising helps advertisers reach multiple audiences with unique messaging simultaneously. Not all programmatic ad platforms are equal, which is why we’ve put together this guide with defining features to help you decide.
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How to Create a Programmatic Advertising Strategy
Programmatic advertising is vital for brands to effectively target audiences with precision. Developing a programmatic strategy allows marketers to maximize their ad spend and achieve better results by automating the buying process and leveraging real-time data.
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8 Benefits of Responsive Display Ads
Leveraging RDAs within the Google Display Network helps advertisers reach a broader audience. Let’s explore the specific advantages they bring to your campaigns.
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Contextual Targeting Examples for Better Advertising Strategies
Advertisers should recognize the significant impact of contextual targeting — it establishes genuine connections with consumers and increases engagement. This strategy displays ads to viewers depending on the content they’re viewing at that moment.
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Bottom-of-Funnel (BOFU) Marketing Strategies That Drive Conversion
The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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