The Ultimate Guide to Demographic Segmentation
Demographic segmentation can help you reach your target audience with precision. Learn how to use demographics to optimize your campaign and increase conversions.
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Customer Segmentation Strategy for Cross-Channel Campaigns
Learn more about customer segmentation and the different models so you can effectively target customers for your cross-channel marketing campaign.
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The AdRoll + Klaviyo Integration: Elevate ROI and Enhance Customer Experience
Today we announce an exciting new partnership and product integration with Klaviyo — an intelligent marketing automation platform for email, SMS and push notifications.
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How to Leverage Customer Data Unification for Cross-Channel Campaigns
Customer data unification improves the quality of data and enables you to leverage unified data insights into the decision-making process for cross-channel campaigns.
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How to Create a Marketing Strategy to Increase ROAS
Deciding to make paid media a part of your marketing is easy, developing a strategy that makes the most of your spend and delivers results requires more. Learn how to optimize your campaigns for ROAS here.
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How to Tailor Your Holiday Campaign to Your Ideal Customer
The better you target and tailor your holiday campaign, the better your results will be. Click here to get quick tips for leveraging your ICP for holiday sales.
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AI-Driven Marketing Strategies: Webinar Recap and Insights
In our recent webinar ‘How to Amplify your Marketing with AI’, we discuss how AI is a game-changer for your marketing efforts. Here, you'll find key tips, tools, and resources from our webinar on how to maximize AI's potential, and take your marketing to the next level.
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How the Starbucks Red Cup Campaign Became a Cultural Phenomenon
Coffee lovers rejoice! Here’s everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
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Audience Segmentation 101: Finding Your Way to Marketing Success
Personalization has rapidly gained popularity as a cornerstone tactic in marketing and customer service strategies. Click here to get started with audience segmentation basics.
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