How to Increase Brand Awareness on Social Media: 9 Strategies
Successful brands are frequently discussed on social platforms. Here are a few tips on how to use social media marketing to increase brand awareness.
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The Basics of Paid Search & How It Works
Search engines are a tool used all day every day by millions of people. How do you leverage their popularity for your brand? Find out how paid search can add to your strategy.
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Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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What Is Integrated Marketing & Why Does It Matter?
Today’s marketers are facing a complex and fragmented landscape. Break through the noise with a comprehensive integrated marketing strategy.
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Optimizing for CRO: 5 Basic Tips
Once you're driving traffic to your site from ads, how do you get customers to convert? Start with these 5 basic Conversion Rate Optimization (CRO) tips.
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TikTok Advertising: How, When, and Why to Start
Learn everything you need to know about TikTok advertising including how it works, how to get started with advertising on TikTok, costs, examples, benefits, and more.
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Static Ads vs Dynamic Ads: How to Choose the Right Display Ad Type
Ready to run digital banner ads but not sure which ad type will perform best? Learn more about static vs. dynamic ads and how to use them strategically here.
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Social Media Ads Cost Breakdown: Facebook, Instagram, TikTok, and Pinterest
Wondering how much does Facebook, Instagram, TikTok, or Pinterest adverising cost? In this article we compare the CPM and CPC of each social network.
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Inclusive Marketing: 5 Tips to Know Before Getting Started
Inclusive marketing should be at the forefront of every marketer's mind for the future. Click here to read five tips to get your brand started.
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