Stronger as One: Introducing the Unified AdRoll Platform
You can now enjoy RollWorks and AdRoll in the same platform. Get ready for a connected advertising ecosystem with all the features you love and new ones to explore!
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What is Keyword Contextual Targeting and How to Use It
What is contextual targeting? Learn when to use category and keyword contextual targeting for advertising campaigns that reach the right audiences, even in the privacy-forward future.
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How to Create an AI Ad Campaign: The Risks, Rewards, & AI Tools to Use
This guide explores the distinction between effective and disingenuous AI ad campaigns. What are the risks? What does a better approach look like? And how can you use AI as an assistant, not a replacement, to deliver campaigns your audience will actually appreciate?
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AdRoll Shines in G2's Summer 2025 Report: Multiple Digital Advertising Leader Badges and Best ROI Recognition
We're summer 2025 G2 leaders! Come see why advertisers in mid-market, APAC, EMEA, and other regions and industries love us. AdRoll is the grid leader across multiple G2 advertising categories.
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12 Retargeting Examples for Your Advertising Strategy
With so many touchpoints in the customer journey, you’ll need creativity in how you engage with your audience. This blog post will give you 12 examples from AdRoll for potential retargeting techniques.
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AI for Ad Optimization: The Future is Agentic, But the Present is Powerful
Let’s explore how you can use AI for ad optimization now to prepare you for a future where agentic AI is the norm, with practical tips on how to get started and where to look for meaningful AI tools and services. We'll start with why advertisers who rely on manual optimization will fall behind.
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AdRoll's CTV Strategy: Recap From Our General Manager of Connected TV's Interview With MartechEdge
In a recent interview with MartechEdge, George Castrissiades, the General Manager of Connected TV (CTV) at AdRoll, detailed the company's multifaceted strategy for navigating the rapidly expanding landscape of CTV advertising.
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How to Optimize CTV Campaigns: The Bid Strategy to Maximize CTV Performance
Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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10 CTV Creative Best Practices
Since CTV excels at establishing brand recall, creative will cement itself in customers’ minds. We spoke with Chad Rogers, CRO and co-founder of our video production partner Lemonlight, about how they work with clients to create standout CTV creative — take note.
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