Total Conversions: New Addition to AdRoll Attribution
We’re excited to introduce the latest addition to your Attribution dashboard, "Total Conversions" — giving clients a more complete view of their website conversions.
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Last Click Is Killing Your Business
You may have seen the headlines that “Last click is dead.” But despite the industry moving away from a last-click attribution model, marketers still evaluate campaign success with this approach. Why?
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4 Tips for Successful Holiday Marketing Strategies
It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday marketing strategies.
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5 Tactics to Help You Deliver Brilliant Service
Tactics and case studies to help your business deliver brilliant customer service
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Why Your Email Subscribers Aren't Converting
Getting your email list to actually convert online can be difficult. But we've discovered a few key ways to effectively engage with your customers directly in their inbox.
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Make Better Data-Driven Marketing Decisions
These 7 data-driven marketing decisions will extract the most value from your data by making testing a priority and turning information into action.
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Ask JKoo Your Digital Marketing Questions
AdRoll's resident digital marketing expert Jonathan Koo (known around the office as JKoo) helps everyday marketers fix their problems.
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Digital Marketing Attribution Checklist
In the age of data, it’s more important than ever to know what’s working. Here's an attribution checklist to help your attribution get up and running.
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Blogging for Beginners: 9 Content Tips
If you’re not sure how to write a blog post, and you want to make it good, try these blogging techniques to get you started.
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