12 Strategies for Return On Ad Spend Optimization
To determine whether a campaign is making money you measure the ROAS, and to have good ROAS you need to optimize ad spend. Learn more.
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How to Build Partnerships as a D2C Brand
For cheaper customer acquisition, D2C brands are beginning to form partnerships to offer exclusive product drops, giveaways, and events.
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The Comprehensive List of Brand Awareness Tools
Let's break down the tools available to help you boost your brand awareness and measure it effectively and efficiently so that you can grow your brand.
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How to Create a Marketing Strategy for D2C Brands
Since D2C brands have end-to-end control over all of their processes, it’s essential to have a comprehensive marketing strategy in place.
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Meet The Marketing Flywheel
Move aside, marketing funnel - there’s an improved customer journey model around, and it’s the marketing flywheel.Find out how your business can use it.
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The Sorting Hat of Marketing: Psychographic Segmentation
Customer details like age and location aren’t enough. Use the magic of psychographic segmentation to understand your customers.
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What is Competitive Benchmarking?
Competitive benchmarking and competitive analysis are two separate ways to solve an issue. So, what exactly is competitive benchmarking?
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D2C Brand Spotlight: Out of Regz
AdRoll sat down with Joe Van, founder of the hair product brand, Out of Regz, to discuss go-to-marketing strategies, lessons learned, & tips for D2C brands.
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Surviving Amazon: Tips for E-commerce Growth In 2020
As emerging D2C brands duke it out across the digital landscape for e-commerce growth, one competitor looms larger than the rest: Amazon.
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