How to Develop a Strong Brand Identity
Want people to recognize your brand in an instant? That’s where having a strong brand identity is crucial.Discover what it takes to create one.
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Input vs. Output Metrics: When to Use Each
Together, output and input metrics are critical to identifying goals, creating strategic plans, and determining priorities. So, what are they?
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11 Dynamic Retargeting Best Practices
Calling all marketers: e-commerce marketing strategies must incorporate dynamic retargeting to be fully effective.
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Creating Content Assets for D2C Brands
Since D2C brands directly communicate with their customers, creating quality content assets has never been more critical.
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5 Ways to Inspire Customer Delight
Ready, set, delight! It's all about a great customer experience. Check out these five ways to integrate customer delight into your digital-first strategy.
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5 Marketing Tactics for D2C Brands
Marketing tactics and strategies go hand in hand when it comes to achieving your business goals. Here are five marketing tactics to grow your D2C business.
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Guide to D2C Ecommerce SEO Campaigns
As a D2C brand, it's essential to build a sound SEO strategy for your business. Learn all about it here and use our planning template to get started!
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The Different Types of Multi-Touch Attribution Modeling [INFOGRAPHIC]
Learn more about multi-touch attribution models, the benefits, how they differ from other models, and how to implement multi-touch attribution for your campaigns.
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12 Strategies for Return On Ad Spend Optimization
To determine whether a campaign is making money you measure the ROAS, and to have good ROAS you need to optimize ad spend. Learn more.
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