The Sorting Hat of Marketing: Psychographic Segmentation
Customer details like age and location aren’t enough. Use the magic of psychographic segmentation to understand your customers.
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Customer details like age and location aren’t enough. Use the magic of psychographic segmentation to understand your customers.
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Competitive benchmarking and competitive analysis are two separate ways to solve an issue. So, what exactly is competitive benchmarking?
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AdRoll sat down with Joe Van, founder of the hair product brand, Out of Regz, to discuss go-to-marketing strategies, lessons learned, & tips for D2C brands.
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As emerging D2C brands duke it out across the digital landscape for e-commerce growth, one competitor looms larger than the rest: Amazon.
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Last week, we attended the Modern Retail Summit. Jam-packed with content, networking, and D2C retailers, the 3-day event was one for the books. Read more!
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Employ these 6 mobile app retargeting best practices to jump ahead of the pack.
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Whether it’s your brand’s mission or it’s founding story, it’s important to figure out what your company’s key differentiators are.
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Customer marketing is about maximizing relationships with and revenue from your customers — via a range of strategies, such as retention and community.
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Most businesses use video marketing — that's no surprise. However, what separates a successful video from a flop is a robust video marketing strategy.
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