Stronger as One: Introducing the Unified AdRoll Platform
You can now enjoy RollWorks and AdRoll in the same platform. Get ready for a connected advertising ecosystem with all the features you love and new ones to explore!
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Stronger as One: Introducing the Unified AdRoll Platform
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Big news: RollWorks, our account-based marketing solution, is now AdRoll ABM. It’s officially part of the AdRoll platform, creating a connected, full-funnel advertising ecosystem built for smarter growth. This isn't just a name change; it’s a meaningful evolution that brings together our most powerful tools, giving marketers broader reach, deeper insights, and greater flexibility.
AdRoll + AdRoll ABM: Why This Change Matters
For years, AdRoll and RollWorks have independently offered tailored advertising and marketing solutions under the NextRoll umbrella. Although these products will remain distinct and purpose-built for specific marketing motions, they now live under one unified brand and platform: AdRoll. It’s built to reflect the connected, AI-powered, connected advertising ecosystem we’re creating.
RollWorks isn't going away; it's evolving into AdRoll ABM. Marketers can continue using the same powerful ABM solution they know and trust, now as part of the unified AdRoll platform that supports both B2B and B2C strategies with connected, full-funnel capabilities.
This shift signals our investment in building a connected ecosystem that brings together data, AI, and automation to help marketers drive full-funnel performance with more control, clearer insights, and stronger results.
Our Products: AdRoll vs. AdRoll ABM — Which is Which?
For those out of the loop, AdRoll as a product is a full-funnel, multi-channel, AI-powered adtech solution. For nearly two decades, it’s been the go-to programmatic advertising solution for marketers looking to launch, manage, and optimize cross-channel digital campaigns all from one place.
AdRoll ABM (formerly RollWorks) is our account-based marketing solution, purpose-built for B2B teams with omnichannel strategies. It helps marketers identify high-fit accounts, personalize outreach across channels, and measure pipeline impact. Now, as part of the AdRoll brand, it’s backed by deeper AI, broader reach, and seamless integration across the full customer journey.
What Happens for Existing Customers?
No matter which product you use, all customers still have everything they love and more under one unified brand. Customers will benefit from a flexible platform that affords them high-impact digital campaigns.
While our look may be new, users can still expect the same functionality, data, and workflows they’ve come to rely on. Login information, campaigns, audiences, and reporting all remain unchanged. And for those who use our managed services, your account manager will continue to support you every step of the way.
What’s New With AdRoll and AdRoll ABM?
From a sleek new interface to faster, smarter ways to work, the latest AdRoll and AdRoll ABM enhancements are here and ready to make an impact. You’ll still enjoy all the core functionality you rely on, now in a cleaner, more intuitive layout that makes it easier to navigate, find what you need, and keep your workflows moving.
The headline upgrade is our new AI Assistant, your in-platform partner for identifying and implementing optimizations, creating on-demand reports, and getting instant answers to your campaign questions. Built on our shared AdRoll platform, it blends 16 years of data with predictive intelligence to deliver recommendations you can trust.
Together with our refreshed experience, the AI Assistant is part of a category-defining evolution: uniting advanced digital advertising, account-based marketing, and cross-channel attribution into one AI-powered platform.
What's Next for Me?
This is just the beginning of a bold new chapter. We're all in on building a more connected, more intelligent, and more effective future of advertising. With powerful enhancements live and even more on the way, there’s never been a better time to explore what AdRoll can do for your business.
Wondering what’s possible with the enhanced AdRoll platform? Explore the new AdRoll now.
Last updated on August 27th, 2025.