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AdRoll Shines in G2’s Fall 2025 Report: Digital Advertising Leader Badges, ROI Wins, and Ease-of-Use Excellence
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The world’s largest and most trustworthy software marketplace is a hub for real product reviews and insights that help businesses make smarter decisions about the tools they rely on. With over 2 million verified user reviews, G2 is one of the most credible sources of peer-driven evaluation and recognition in technology today.
Every season, G2 releases its Grid Reports, highlighting software solutions that stand out for customer satisfaction, product performance, and ease of use. These reports provide powerful third-party validation, giving software shoppers guidance they need to help with software purchase decisions.
For AdRoll, G2’s Fall 2025 digital advertising platform recognition is about more than badges — it’s about celebrating the customer outcomes we help drive, and the balanced feedback that keeps us improving to solve our customers’ real advertising problems.
AdRoll Recognized as a Digital Advertising Grid Leader
In G2’s Fall 2025 report, AdRoll is once again honored to be recognized as a Grid Leader across full-funnel digital advertising categories, including Retargeting, Mobile Advertising, Native Advertising, Display Advertising, Cross-Channel Advertising, and Social Media Advertising.
These Grid Leader badges reflect what our customers already know: that AdRoll helps them reach audiences, drive performance, and achieve results across the full marketing funnel. From brand awareness to customer loyalty, our programmatic DSP platform continues to deliver measurable value for our customers.
Standing Out in Helping Mid-Market Businesses Grow
AdRoll continues to shine in mid-market advertising, earning Leader badges in Mid-Market Retargeting, Mid-Market Mobile Advertising, Mid-Market Display Advertising, and Mid-Market Cross-Channel Advertising.
These recognitions highlight the impact of our multi-channel full-funnel programmatic DSP paired with strategic managed services. For mid-market advertisers competing in a crowded digital space, AdRoll provides intuitive tools, strong support, and proven outcomes that make the difference between campaigns that perform and campaigns that excel.
Recognized for ROI, Setup, and Ease of Partnership
This season, we’re especially proud of badges that highlight the value and experience we deliver:G2
Best Estimated ROI and Best Estimated ROI Mid-Market in the Retargeting category: With more than 16 years of experience, AdRoll has long been the industry leader in retargeting technology. Our advantage doesn’t just lie in the intelligence of our systems, but also the richness, quality, and completeness of the data fueling them. We have over 2.6 billion distinct user identities that are enriched by 17+ ecommerce, email, and marketing platforms, and integrated data partners and ID providers, translating to our AI models’ abilities to make well-informed predictions that lead to extremely impressive campaign results for our customers.
Easiest Setup in the Demand-Side Platform category: AdRoll customers can launch, manage, integrate, and optimize digital campaigns from a single, easy-to-use platform.
G2’s Users Love Us Badge: G2’s Users Love Us badge is awarded to software solution providers who consistently receive reviews exemplifying an exceptional customer experience. We are honored to receive it yet again.
AdRoll ABM: Driving Results for Account-Based Marketers and Advertisers
AdRoll ABM (Formerly RollWorks) is now officially part of AdRoll. We are thrilled that our AdRoll ABM product has received recognition in G2’s Fall 2025 reports as a key solution for B2B customers, including:
Leader in the Mid-Market Account-Based Advertising, Account-Based Orchestration Platforms, Cross-Channel Advertising, Marketing Account Intelligence, Retargeting, and Display Advertising categories: Our ABM technology helps B2B businesses connect data, teams, and tools so they can speed up sales cycles and close high-value deals.
Overall Leader in Retargeting, Account-Based Analytics, Account-Based Advertising, Marketing Account Intelligence, and Display Advertising categories – further bolstering how AdRoll ABM provides our customers with account-based intelligence that makes every touchpoint count.
Regional Leader Badges across EMEA and the Americas: Sharing how the progress we’ve made expanding AdRoll ABM in EU markets is helping our customers grow globally.
Easiest to Do Business With in the Small Business Connected TV Advertising Platforms category. AdRoll CTV for ABM is currently in beta. We can’t wait to bring it to our entire customer base soon, helping them to amplify full-funnel, account-based marketing by building high-impact brand awareness.
G2’s Users Love Us badge. Alongside our parent platform AdRoll, AdRoll ABM has also received G2’s Users Love Us badge in this season’s report once again, exemplifying an exceptional customer experience for our ABM customers.
These ABM-focused recognitions highlight how AdRoll ABM helps B2B marketers orchestrate campaigns, engage accounts, and drive measurable growth with precision and scale.
Why AdRoll’s Fall 2025 G2 Report Recognition Matters
The badges we’ve earned this Fall 2025 season signal one thing clearly: AdRoll is built to help digital advertisers thrive. Whether you’re looking for full-funnel performance, ABM precision, or ease of use and partnership, our recognition on G2 reflects the trust customers place in us — and the results we deliver. We warmly and graciously thank our customers who’ve shared their feedback about AdRoll on G2.
Ready to see how AdRoll can help you grow? Request a demo.
Last updated on September 10th, 2025.