How to Know Your Marketing Funnel is Broken
If you have low conversion rates, receive negative feedback, or struggle to reel in high-quality leads, it might be time to assess your full-funnel marketing strategies.
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Building a Brand Advertising Campaign
By emphasizing brand over individual products, you teach customers to associate your company with particular values and qualities. Let’s go over how to build a marketing strategy that centers on your brand identity.
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What is a Full-Funnel Marketing Strategy?
By addressing all stages of the funnel, you can reach your customers wherever they are and be available for them when they finally make a purchasing decision. Let’s go over each funnel stage and the marketing strategies that support them with some examples.
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Best Practices in Marketing Attribution: Harnessing Advanced Data Insights for Precision Marketing
Let’s dive into the key data practices ensuring reliable attribution modeling: preserving data quality, employing deeper granularity, data normalization, data governance, and implementing multi-touch attribution (MTA) models.
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AdRoll + Improvado Unlock the Power of Marketing Data With Cross-Channel Attribution
Through this partnership, AdRoll customers can access enterprise-grade premium analytics in a user-friendly interface at a competitive price point.
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How to Attribute Your Multi-Channel Marketing Strategy
Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.
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5 Elements Every Insurance Ad Campaign Needs
The world of marketing insurance is highly competitive, with a variety of brands vying for the attention of the same audiences. How do you stand out from the rest?
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What is Connected TV (CTV) Advertising? A Beginner's Guide
Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.
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Engaging Audiences Through Gamification and Interactive Content
In a digital ecosystem inundated with advertisements and distractions, capturing and retaining audience attention requires more than just flashy visuals and catchy slogans. Learn how to gamify with these tips.
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