4 Ways to Save Big on Shipping Costs This Holiday Season
Don’t let sky-high shipping costs destroy your profit margins this holiday season. Here are out-of-the-box solutions to help you save big.
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A Beginner's Guide to Cohort Analysis in Digital Marketing
Cohort analysis involves reviewing data reports for helpful information about customer behavior to craft new marketing campaigns and strategies.
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A Beginner’s Guide to Cohorts in Digital Marketing
Let’s explore the idea of cohort audiences, what they are, how they work, why they’re helpful in digital marketing, and then dive into some examples!
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An Introduction to Retail Advertising & Media
Retail media refers to an advertisement placed on a retailer’s ecommerce website or app by the retailer or another brand within their network. Learn more.
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CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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Design Yourself a Merry Little Holiday Marketing Campaign: A Q&A
Don’t be a grinch this holiday season — instead, use this Q&A to brainstorm ways to shower shoppers with festive cheer!
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Flash Sales 101: How Shopify Plus Merchants Can Get Started
Ready, set, shop! Q4 means it’s time to get your flash sale engine running — here’s everything you need to know about getting started.
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How to Build an Omnichannel Marketing Strategy
You’re going to want to add “omnichannel marketing strategy” to your day-to-day dictionary — trust us, it’ll be the only way we sell in the years to come.
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How to Holiday-ify Your Ecommerce Store: A Checklist
While the weather outside isn’t frightful and bells haven’t quite started jingling, it’s time to start thinking about how to holiday-ify your ecommerce store.
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