Why Brands Shouldn’t Take Themselves Too Seriously
There's a blurred line between marketing and entertainment. Let’s dive into a few examples of how brands have embraced humor in their campaigns.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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3 Ways to Increase Brand Awareness
Brand awareness is critical to your brand's success. Find out the three things you can do to increase brand awareness.
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What is Brand Awareness?
Brand awareness is all about telling a brand story that creates emotional connections with customers. Savvy D2C brands use it to imporve CLV and CAC.
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Crafting a Brand: How the Dallas Cowboys Became America's Team
The Dallas Cowboys have leveraged the America's Team moniker to build their story — crafting a brand with innovation, investment, and success on the field.
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Is Co-Marketing the Key to D2C Marketing Success?
Two is better than one: Co-marketing campaigns can produce great results for companies of all sizes, particularly direct-to-consumer brands — find out how.
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Shark Tank: Lessons for D2C Brands
Shark Tank offers many valuable marketing and business lessons for D2C brands. Here are 5 noteworthy pitches to chew on.
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Brand Marketing: The Guide You Need
Branding is at the core of your marketing strategy. Learn all aspects of brand marketing and how it’s essential to your business.
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How to Develop a Strong Brand Identity
Want people to recognize your brand in an instant? That’s where having a strong brand identity is crucial.Discover what it takes to create one.
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How to Build Partnerships as a D2C Brand
For cheaper customer acquisition, D2C brands are beginning to form partnerships to offer exclusive product drops, giveaways, and events.
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The Comprehensive List of Brand Awareness Tools
Let's break down the tools available to help you boost your brand awareness and measure it effectively and efficiently so that you can grow your brand.
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