What Are Shopping Ads and Why Should I Use Them?
Shopping ads are one of the biggest marketing opportunities you may be overlooking. Here’s why you should get started with them ASAP.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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Google Display Ads: How to Get Started
Want to showcase your ads across three million websites and 650,000 apps? Here’s how to get started with Google Display Ads.
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Celebrity Endorsements: 3 Brand Campaigns We Love
It’s Oscars season, and we’re handing out virtual golden statuettes to three of the best celebrity-driven brand campaigns in recent years.
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5 Tips for Creating Engaging Webinars
Don’t be a brand that hosts salesy virtual events. Instead, use these tips to create more engaging webinars.
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How to Build a Social Media Presence
Don’t just look to build social media presence by haphazardly adding more followers to your business account. You should outline specific goals that will be used to measure how much progress you are making, too.
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The 1-Minute Brand Identity Quiz
Modern or classic? Memes or gifs? Take this 1-minute brand identity quiz to unlock critical insights that’ll help you launch a sales-boosting brand awareness campaign.
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UnRolling Wordle: How a Pet Project Sold for 7 Figures
How did the simple game of Wordle captivate the world? Stop what you’re doing: We’re exploring the world of Wordle.
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Building a Purpose-Driven Brand: 18 Ways to Become More Sustainable
Sustainability and environmental responsibility are more than just buzzwords. Check out this list for 18 ideas on going greener in 2022.
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Building a Purpose-Driven Brand: How to Create a Cause Marketing Campaign
Want to boost your brand awareness, customer loyalty, employee satisfaction, and revenue? It’s time to launch a cause marketing campaign.
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Building a Purpose-Driven Brand: How to Partner With Like-Minded Retailers
Two is better than one, especially when it comes to building purpose-driven brands. Check out this guide to forming partnerships with like-minded retailers.
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