Facebook Ad Targeting: Know Your Audience
Here's all you need to know about Facebook Ad Targeting, including ways to narrow your audience and improve the ROI of your ads.
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Audience Targeting
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The AdRoll Difference: Setting New Standards in Digital Advertising
Digital advertising is a dynamic and rapidly evolving landscape driven by technological advancements, changing consumer behavior, and shifting industry trends. Find out how AdRoll makes it all easier.
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The Benefits of Data-Driven Advertising; Insights and Examples
Data-driven marketing is key for the future of marketing. With consumer data being highly valuable and available, how can marketers leverage it to make customer experiences as seamless as possible?
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Blending Marketing Automation and CRM to Unify Your Strategies
Learn more about the differences between CRM and marketing automation as well as how to use them together to maximize your overall marketing strategy.
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How to Find Your Target Audience: 7 Strategies
There are plenty of things at your disposal that can help you dig into the demographics of your target audience. Here are seven strategies to help you.
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AdRoll vs. Display & Video 360 (DV360)
If you’re launching display and video ads, you’ve probably heard of AdRoll and DV360. Compare what each tool offers and get started with AdRoll today!
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2023 Trends Digital Marketers Should Use Right Now
Learn more about the important roles influencers, contextual targeting, social video and consolidated reporting can play in your 2023 digital marketing strategy.
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Advice to Close Out Your 2022 Marketing + Prepare for 2023
Excerpts from “Cyber Week is Over… Now What?” with Vibhor Kapoor - Chief Marketing Officer, Cathy Bergstrom - Sr. Director of Product Management, and Lizzie Chapman - VP Technology Partnerships & Channels.
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3 Questions to Answer Before Getting Started With Audience Segmentation [Worksheet]
Ready to get started with audience segmentation? Before you head over to your ad platform, make sure to answer these three questions first!
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