B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights

Every B2B marketer knows the buyer’s journey is a complex maze of messages and interactions. Yet, too often, we measure success like it’s a straight line.

Traditional attribution models show just one moment in time, when what really matters is the story behind it: the paths, patterns, and signals that turn interest into intent.

In this guide, we’ll show you how to capture the whole customer journey and use those insights to win deals, faster.

Inside, you’ll learn how to:

• Unlock ABM: Explore account-based strategies that not only target high-value leads, but also effectively navigate the twists and turns of the customer journey.
• Track key metrics: Discover how essential metrics, like Target Account List (TAL) reach, reveal which accounts are heating up and where your best opportunities lie.
• Spot early buying signals: Understand what “in-market” really means and how to act fast when accounts show intent.
• Prove revenue impact: Measure how your marketing tactics are directly affecting pipeline growth and driving bottom-line results.

Download your copy today.