The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Holiday 2025
Q4 is your biggest revenue opportunity of the year.
Guides
Browse our collection of guides to help you achieve your marketing goals.
Latest Guides and Reports
Centralize, Personalize, & Maximize: A Marketer’s Guide to Turning Data Into Dollars
A proven guide for using your customer insights to build data-powered campaigns that drive real results across every channel.
The Connected TV Starter Guide for Shopify Merchants
CTV isn’t just the future of television — it’s your next best marketing channel.
All Guides and Reports
The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Holiday 2025
Q4 is your biggest revenue opportunity of the year.
Centralize, Personalize, & Maximize: A Marketer’s Guide to Turning Data Into Dollars
A proven guide for using your customer insights to build data-powered campaigns that drive real results across every channel.
The Connected TV Starter Guide for Shopify Merchants
CTV isn’t just the future of television — it’s your next best marketing channel.
The Contextual Ad Targeting Guide
Contextual targeting is a powerful tool in digital advertising. Learn how to use this powerful alternative to behavioral targeting strategies. Download now.
Trust, Transparency, and the Future of Artificial Intelligence in Advertising
Artificial intelligence has its role in advertising and it's not going away. Download this guide and discover: AI tools and tactics, advertising investment in AI, ethical responsibility, and more. Read now.
Cookie Usage & Tracking Across Generations
Most marketers rely on third-party cookies in some capacity to reach and learn about their target audiences. Now that Google is shifting away from third-party cookies in Chrome — the world’s most popular web browser — we’re here to answer all your questions.
Mastering the Digital Advertising Funnel: Strategies for Every Stage
Create an optimized journey from brand awareness to conversion for your customers. Download our guide and master the digital advertising funnel at every stage. Tools, tips, tricks, and more.
Advanced Guide: Zero Party and First Party Data Strategies for Retargeting
The fate of third party cookies is uncertain. Leverage valuable zero and firsty party data in your advertising strategy for more effective targeting. Learn how with AdRoll. Download our guide today.
Advertising Best Practices and Trends for Travel and Tourism: A Guide
Enhance your tech stack and achieve operational exellence with AI, machine learning, full funnel advertising, and targeted ads. Download the travel and tourism guide to advertising trends and practices.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Discount Strategy Calculator
Running a sale? Check your profit margins and decide your discount!
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