The Connected TV Starter Guide for Shopify Merchants
CTV isn’t just the future of television — it’s your next best marketing channel.
Guides
Browse our collection of guides to help you achieve your marketing goals.
Latest Guides and Reports
The Advertiser’s Guide to Contextual Targeting
This guide breaks down the what, why, and how of contextual targeting, an increasingly powerful alternative to behavioral targeting."
Trust, Transparency, and the Future of Artificial Intelligence in Marketing
Whether you’re fully immersed in AI or just beginning to explore its possibilities, this report offers a grounded, honest look at where the industry stands and where it’s going next. Download the report now.
All Guides and Reports
The Connected TV Starter Guide for Shopify Merchants
CTV isn’t just the future of television — it’s your next best marketing channel.
The Advertiser’s Guide to Contextual Targeting
This guide breaks down the what, why, and how of contextual targeting, an increasingly powerful alternative to behavioral targeting."
Trust, Transparency, and the Future of Artificial Intelligence in Marketing
Whether you’re fully immersed in AI or just beginning to explore its possibilities, this report offers a grounded, honest look at where the industry stands and where it’s going next. Download the report now.
2025 CTV Trends Guide
CTV audiences are getting larger, which means advertisers' opportunities are, too! Explore the latest viewer and industry trends in our latest guide. Download now, and learn more about AdRoll CTV today.
Cookie Usage & Tracking Across Generations
Most marketers rely on third-party cookies in some capacity to reach and learn about their target audiences. Now that Google is shifting away from third-party cookies in Chrome — the world’s most popular web browser — we’re here to answer all your questions.
Mastering the Advertising Funnel: Strategies for Every Stage
Set yourself up for success this holiday season with a full-funnel strategy that keeps new customers coming back for more. Download the guide today.
Advanced Guide: Zero- and First-Party Data Strategies for Retargeting with Fewer Third-Party Cookies
Download this guide for expert strategies and insights into zero- and first-party data for retargeting.
Advertising Trends and Best Practices in the Travel Industry
Download the report to get access to full survey results and discover how travel brands can enhance their tech stack to achieve operational excellence.
Data Best Practices in Retail & Ecommerce
Download this report for expert strategies and insights into best practices in data for retail and ecommerce.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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