Intent Data 101: More Than a Buzzword
Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.
Guides
Browse our collection of guides to help you achieve your marketing goals.
The Ultimate ICP Template for B2B Success
Develop your ideal customer profile (ICP) to drive your strategy in three steps with our downloadable and easy-to-use template.
Your Complete B2B Audience Building Workbook
From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.
All Guides and Reports
Intent Data 101: More Than a Buzzword
Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.
The Ultimate ICP Template for B2B Success
Develop your ideal customer profile (ICP) to drive your strategy in three steps with our downloadable and easy-to-use template.
Your Complete B2B Audience Building Workbook
From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.
What To Look For in an ABM Platform (and How to Find the Right Fit For You)
Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons.
The ABM & Advertising Playbook: 10 Quick Plays for Big Wins
Get your hands on 10+ actionable ABM and advertising strategies to drive pipeline, boost engagement, and achieve real-world B2B success.
The Account-Based Advertising Playbook: Mastering B2B Engagement & Conversion
Unlock the secrets of Account-Based Advertising with this eBook, featuring expert strategies, precision targeting, and actionable tactics to boost brand visibility and engagement.
The Magic of Seasonal B2B Marketing: Your Q1 Guide to Budget, Targeting, & Growth
Unlock repeatable growth with seasonal B2B marketing. This Q1 guide covers budget, targeting, and strategies to engage buyers and reactivate dormant accounts for long-term success.
The 2026 Media Planning + Content Syndication Readiness Checklist
A strategic checklist for B2B marketers planning for a new era of media, content, and campaign execution.
B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights
Learn to effectively gauge and act on customer journey insights in B2B, focusing on strategic measurement and impactful engagement strategies.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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