The B2B Marketer’s Guide to ABM

For some B2B marketers, account-based marketing (ABM) feels like a powerful strategy in theory, but impossible in practice — too complex, too resource-heavy, or too far from their current demand generation motion.

But here’s the good news: ABM isn’t a whole new way to market, it’s simply a better way to market. And B2B teams of all sizes can use it to unify marketing and sales, personalize outreach at scale, and focus on the accounts most likely to become high-value customers.

This comprehensive guide breaks down the fundamentals, strategy, and execution layers of ABM so you can get started confidently and quickly.

Inside you’ll learn how:

• ABM differs from traditional demand gen
• To build an ideal customer profile (ICP)
• To create and tier your target account list (TAL)
• To engage accounts across channels
• To spot ready-to-buy signals
• To measure ABM impact

Ready to build an ABM strategy that delivers real revenue? Download the guide today.