TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms

Go-to-market teams are swimming in acronyms — ABM, ICP, TAL, the list goes on. And whether you’ve been in the same vertical throughout your career or swap industries every few years, B2B vocabulary never stops evolving.

It’s why we created the TL;DR of GTM pocket guide, a concise breakdown of the terminology your sales, marketing, and operations need to stay aligned. Use it to understand the most important go-to-market topics, educate your team around a common language, and see the impact of every concept in your day-to-day work.

Download your free guide today.