Guides

Using Data in Ecommerce and Retail Advertising: Best Practices Guide

Data is key for strategic decision making and personalized ad experiences, learn how to best collect, store, manage, and leverage data for ecommerce and retail digital advertising.

How to Use Programmatic Advertising for Forex

Your expert guide to understanding and thriving in the competitive landscape of Forex advertising. Determine your next geo, breakdown prospecting and retargeting, test ads, and report exellence. Download now.

Attribution Modeling: What It Is & How to Use It

Understand how different attribution models work with this interactive guide. Learn how to properly measure your marketing efforts and make informed decisions to improve your ROI.

The Ultimate Strategy Guide for the 2023 Holiday Season

Get 2023’s ecommerce peak holiday marketing and advertising guide from industry experts and learn campaign management tactics to grow this season.

The Ultimate Guide to Building + Maintaining Customer Loyalty

How to Find Your Target Audience: 7 Strategies

Analyze and discover the key characteristics of your target audience to create targeted marketing campaigns that resonate with their specific needs and preferences. Learn how to use social media, surveys, and more. Download now.

The Effectiveness of Influencer Marketing vs. Advertising

Influencer marketing or paid advertising? AdRoll conducted a survey of 1,000 consumers to get to the bottom of what type of social media advertisement they prefer.

Would You Rather Questions for Work: Marketer Edition

Would you rather manually post all social posts for a year or go on a liquid diet for 6 months? Kill some time on your break with this interactive Would You Rather quiz.

Etail + AdRoll: The 2023 Direct-to-Consumer Report

Download this report to learn how brands are using data and technology to build more direct and meaningful relationships with their customers in 2023.