The Advertiser’s Guide to Contextual Targeting
This guide breaks down the what, why, and how of contextual targeting, an increasingly powerful alternative to behavioral targeting."
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Browse our collection of guides to help you achieve your marketing goals.
Latest Guides and Reports
Trust, Transparency, and the Future of Artificial Intelligence in Marketing
Whether you’re fully immersed in AI or just beginning to explore its possibilities, this report offers a grounded, honest look at where the industry stands and where it’s going next. Download the report now.
2025 CTV Trends Guide
CTV audiences are getting larger, which means advertisers' opportunities are, too! Explore the latest viewer and industry trends in our latest guide. Download now, and learn more about AdRoll CTV today.
All Guides and Reports
Attribution Modeling: What It Is & How to Use It
Understand how different attribution models work with this interactive guide. Learn how to properly measure your marketing efforts and make informed decisions to improve your ROI.
The Ultimate Strategy Guide for the 2023 Holiday Season
Get 2023’s ecommerce peak holiday marketing and advertising guide from industry experts and learn campaign management tactics to grow this season.
The Effectiveness of Influencer Marketing vs. Advertising
Influencer marketing or paid advertising? AdRoll conducted a survey of 1,000 consumers to get to the bottom of what type of social media advertisement they prefer.
Would You Rather Questions for Work: Marketer Edition
Would you rather manually post all social posts for a year or go on a liquid diet for 6 months? Kill some time on your break with this interactive Would You Rather quiz.
Etail + AdRoll: The 2023 Direct-to-Consumer Report
Download this report to learn how brands are using data and technology to build more direct and meaningful relationships with their customers in 2023.
Everything You Need to Know to Launch Facebook, Instagram, and Pinterest Ads
Social ads are a key channel for many brands. If you’re adding paid social to your marketing mix in 2023, click here to get the platform breakdown
The Ultimate Guide to Partnering With TikTok Creators
Ready to jump on the influencer marketing trend? Learn how to partner with Creators, craft an influencer strategy, and analyze results. Download the guide now.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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