The Connected TV Starter Guide for Advertisers
Unlock CTV advertising growth. This guide covers CTV advertising, campaign tips, cross-channel strategy, targeting, creative, and metrics. Download now.
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Browse our collection of guides to help you achieve your marketing goals.
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Latest Guides and Reports
The Connected TV Starter Guide for Klaviyo
CTV isn’t just the future of television — it’s your next best marketing channel.
The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Holiday 2025
Q4 is your biggest revenue opportunity of the year.
All Guides and Reports
Advanced Guide: Zero Party and First Party Data Strategies for Retargeting
The fate of third party cookies is uncertain. Leverage valuable zero and firsty party data in your advertising strategy for more effective targeting. Learn how with AdRoll. Download our guide today.
Advertising Best Practices and Trends for Travel and Tourism: A Guide
Enhance your tech stack and achieve operational exellence with AI, machine learning, full funnel advertising, and targeted ads. Download the travel and tourism guide to advertising trends and practices.
Using Data in Ecommerce and Retail Advertising: Best Practices Guide
Data is key for strategic decision making and personalized ad experiences, learn how to best collect, store, manage, and leverage data for ecommerce and retail digital advertising.
How to Use Programmatic Advertising for Forex
Your expert guide to understanding and thriving in the competitive landscape of Forex advertising. Determine your next geo, breakdown prospecting and retargeting, test ads, and report exellence. Download now.
Attribution Modeling: What It Is & How to Use It
Understand how different attribution models work with this interactive guide. Learn how to properly measure your marketing efforts and make informed decisions to improve your ROI.
The Ultimate Strategy Guide for the 2023 Holiday Season
Get 2023’s ecommerce peak holiday marketing and advertising guide from industry experts and learn campaign management tactics to grow this season.
How to Find Your Target Audience: 7 Strategies
Analyze and discover the key characteristics of your target audience to create targeted marketing campaigns that resonate with their specific needs and preferences. Learn how to use social media, surveys, and more. Download now.
The Effectiveness of Influencer Marketing vs. Advertising
Influencer marketing or paid advertising? AdRoll conducted a survey of 1,000 consumers to get to the bottom of what type of social media advertisement they prefer.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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Discount Strategy Calculator
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