The Advertiser’s Guide to Contextual Targeting
This guide breaks down the what, why, and how of contextual targeting, an increasingly powerful alternative to behavioral targeting."
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Latest Guides and Reports
Trust, Transparency, and the Future of Artificial Intelligence in Marketing
Whether you’re fully immersed in AI or just beginning to explore its possibilities, this report offers a grounded, honest look at where the industry stands and where it’s going next. Download the report now.
2025 CTV Trends Guide
CTV audiences are getting larger, which means advertisers' opportunities are, too! Explore the latest viewer and industry trends in our latest guide. Download now, and learn more about AdRoll CTV today.
All Guides and Reports
UTM Management for Beginners
Ready to master your marketing data? This beginner’s guide to all things UTM is the perfect starting point.
How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business
Looking to add rocket fuel to your Shopify business through social ads? This guide has some of our favorite tips for success.
The Abandoned Cart Recovery Guide
Laid out with easily referenceable section summaries that expand into tactical detail, The Abandoned Cart Recovery Guide offers the strategies you need to thrive in the new ecommerce-first world.
What Is Cart Abandonment? A Guide
Abandoned shopping carts can provide a great opportunity for e-commerce businesses to target potential customers who are interested in their products.
150 Free Ways to Get Your Brand Noticed
Instead of waiting for customers to pick you, download our eBook, 150 Free Ways to Get Your Brand Noticed, to explore the top 150 FREE ways to make your brand deliciously irresistible.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Discount Strategy Calculator
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