The Connected TV Starter Guide for Advertisers
Unlock CTV advertising growth. This guide covers CTV advertising, campaign tips, cross-channel strategy, targeting, creative, and metrics. Download now.
Guides
Browse our collection of guides to help you achieve your marketing goals.
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Latest Guides and Reports
The Connected TV Starter Guide for Klaviyo
CTV isn’t just the future of television — it’s your next best marketing channel.
The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Holiday 2025
Q4 is your biggest revenue opportunity of the year.
All Guides and Reports
![Three Ways to Improve Your Advertising [eBook]](/assets/img/resources/guides-and-reports/thumbs/3-ways-to-improve-your-advertising.png)
Three Ways to Improve Your Advertising [eBook]
Ready to take the next step in advertising? Here are three ways you can increase your ad effectiveness. Click here to download the guide.
Unlocking Growth with Your Shopify Apps
Are you a Shopify-powered brand eyeing greater growth opportunities? We’ve got a pro tip for you: it’s time to uncover the deeper capabilities of your Shopify integrations.
![The Beginner’s Guide to Retargeting [eBook + Worksheet]](/assets/img/resources/guides-and-reports/thumbs/beginners-guide-to-retargeting.png)
The Beginner’s Guide to Retargeting [eBook + Worksheet]
Unsure of all the details when it comes to running retargeting ads and measuring their effectiveness? Download our beginner’s guide and metrics worksheet here.
Your Actionable Guide to Abandoned Cart Recovery on Shopify
This guide offers Shopify merchants actionable tips to recover abandoned carts, drawing from the combined experience of AdRoll, Yotpo and Cohley. Read it now.
UTM Management for Beginners
Ready to master your marketing data? This beginner’s guide to all things UTM is the perfect starting point.
How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business
Looking to add rocket fuel to your Shopify business through social ads? This guide has some of our favorite tips for success.
The Abandoned Cart Recovery Guide
Laid out with easily referenceable section summaries that expand into tactical detail, The Abandoned Cart Recovery Guide offers the strategies you need to thrive in the new ecommerce-first world.
What Is Cart Abandonment? A Guide
Abandoned shopping carts can provide a great opportunity for e-commerce businesses to target potential customers who are interested in their products.
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