The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Holiday 2025
Q4 is your biggest revenue opportunity of the year.
Guides
Browse our collection of guides to help you achieve your marketing goals.
Latest Guides and Reports
Centralize, Personalize, & Maximize: A Marketer’s Guide to Turning Data Into Dollars
A proven guide for using your customer insights to build data-powered campaigns that drive real results across every channel.
The Connected TV Starter Guide for Shopify Merchants
CTV isn’t just the future of television — it’s your next best marketing channel.
All Guides and Reports
![The Beginner’s Guide to Retargeting [eBook + Worksheet]](/assets/img/resources/guides-and-reports/thumbs/beginners-guide-to-retargeting.png)
The Beginner’s Guide to Retargeting [eBook + Worksheet]
Unsure of all the details when it comes to running retargeting ads and measuring their effectiveness? Download our beginner’s guide and metrics worksheet here.
Your Actionable Guide to Abandoned Cart Recovery on Shopify
This guide offers Shopify merchants actionable tips to recover abandoned carts, drawing from the combined experience of AdRoll, Yotpo and Cohley. Read it now.
UTM Management for Beginners
Ready to master your marketing data? This beginner’s guide to all things UTM is the perfect starting point.
How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business
Looking to add rocket fuel to your Shopify business through social ads? This guide has some of our favorite tips for success.
The Abandoned Cart Recovery Guide
Laid out with easily referenceable section summaries that expand into tactical detail, The Abandoned Cart Recovery Guide offers the strategies you need to thrive in the new ecommerce-first world.
What Is Cart Abandonment? A Guide
Abandoned shopping carts can provide a great opportunity for e-commerce businesses to target potential customers who are interested in their products.
150 Free Ways to Get Your Brand Noticed
Instead of waiting for customers to pick you, download our eBook, 150 Free Ways to Get Your Brand Noticed, to explore the top 150 FREE ways to make your brand deliciously irresistible.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Discount Strategy Calculator
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