Rethinking the Revenue Lead: Striking the Quantity + Quality Balance Battle

Leads: As B2B marketers, we want them all, and we want them now.

But what do we really want? Revenue.

In a tightening economy, go-to-market teams can’t afford to chase every lead that comes their way. Volume alone won’t get you to pipeline, and pursuing low-fit leads will just waste time and budget.

This guide shows you how to shift your approach from high-volume guessing to high-quality precision by focusing on the right accounts, at the right time.

Inside, you’ll learn how to:

• Build a quality-first framework that aligns GTM teams
• Identify and activate high-fit, high-intent accounts
• ABM-ify your scoring to surface MQLs faster
• Launch simple but powerful ABM plays that accelerate revenue

Download the guide today.