2025 CTV Trends Guide
CTV audiences are getting larger, which means advertisers' opportunities are, too! Explore the latest viewer and industry trends in our latest guide. Download now, and learn more about AdRoll CTV today.
Guides
Browse our collection of guides to help you achieve your marketing goals.
Latest Guides and Reports
Cookie Usage & Tracking Across Generations
Most marketers rely on third-party cookies in some capacity to reach and learn about their target audiences. Now that Google is shifting away from third-party cookies in Chrome — the world’s most popular web browser — we’re here to answer all your questions.
Mastering the Advertising Funnel: Strategies for Every Stage
Set yourself up for success this holiday season with a full-funnel strategy that keeps new customers coming back for more. Download the guide today.
All Guides and Reports
Ecommerce Peak Holiday Marketing and Advertising Trends | 2022 Guide
Get 2022’s ecommerce peak holiday marketing and advertising trends from industry experts and learn campaign management tactics to grow this season.
The Ultimate Brand Building Guide + Worksheets
Ready to leverage brand awareness for growth? These guides + actionable worksheets will help you craft a brand worth remembering. Click here to download.
Advertising KPI Benchmarks Report
Benchmark your advertising campaigns’ performance against AdRoll’s advertising KPI data and find out how you can better allocate your budget to maximize growth.
![Three Ways to Improve Your Advertising [eBook]](/assets/img/resources/guides-and-reports/thumbs/3-ways-to-improve-your-advertising.png)
Three Ways to Improve Your Advertising [eBook]
Ready to take the next step in advertising? Here are three ways you can increase your ad effectiveness. Click here to download the guide.
Unlocking Growth with Your Shopify Apps
Are you a Shopify-powered brand eyeing greater growth opportunities? We’ve got a pro tip for you: it’s time to uncover the deeper capabilities of your Shopify integrations.
![The Beginner’s Guide to Retargeting [eBook + Worksheet]](/assets/img/resources/guides-and-reports/thumbs/beginners-guide-to-retargeting.png)
The Beginner’s Guide to Retargeting [eBook + Worksheet]
Unsure of all the details when it comes to running retargeting ads and measuring their effectiveness? Download our beginner’s guide and metrics worksheet here.
Your Actionable Guide to Abandoned Cart Recovery on Shopify
This guide offers Shopify merchants actionable tips to recover abandoned carts, drawing from the combined experience of AdRoll, Yotpo and Cohley. Read it now.
UTM Management for Beginners
Ready to master your marketing data? This beginner’s guide to all things UTM is the perfect starting point.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Discount Strategy Calculator
Running a sale? Check your profit margins and decide your discount!
Check Now