The Advertiser’s Guide to Contextual Targeting
This guide breaks down the what, why, and how of contextual targeting, an increasingly powerful alternative to behavioral targeting."
Guides
Browse our collection of guides to help you achieve your marketing goals.
Latest Guides and Reports
Trust, Transparency, and the Future of Artificial Intelligence in Marketing
Whether you’re fully immersed in AI or just beginning to explore its possibilities, this report offers a grounded, honest look at where the industry stands and where it’s going next. Download the report now.
2025 CTV Trends Guide
CTV audiences are getting larger, which means advertisers' opportunities are, too! Explore the latest viewer and industry trends in our latest guide. Download now, and learn more about AdRoll CTV today.
All Guides and Reports
How to Get Started With Social Media Ads in 2024
Social ads are a key channel for many brands. If you’re adding paid social to your marketing mix in 2024, click here to get the platform breakdown
How to Manage 3 Key Ecommerce Marketing Trends
The Ecommerce Marketer’s Guide to Sustainable Growth
Ecommerce Peak Holiday Marketing and Advertising Trends | 2022 Guide
Get 2022’s ecommerce peak holiday marketing and advertising trends from industry experts and learn campaign management tactics to grow this season.
The Ultimate Brand Building Guide + Worksheets
Ready to leverage brand awareness for growth? These guides + actionable worksheets will help you craft a brand worth remembering. Click here to download.
Advertising KPI Benchmarks Report
Benchmark your advertising campaigns’ performance against AdRoll’s advertising KPI data and find out how you can better allocate your budget to maximize growth.
![Three Ways to Improve Your Advertising [eBook]](/assets/img/resources/guides-and-reports/thumbs/3-ways-to-improve-your-advertising.png)
Three Ways to Improve Your Advertising [eBook]
Ready to take the next step in advertising? Here are three ways you can increase your ad effectiveness. Click here to download the guide.
Unlocking Growth with Your Shopify Apps
Are you a Shopify-powered brand eyeing greater growth opportunities? We’ve got a pro tip for you: it’s time to uncover the deeper capabilities of your Shopify integrations.
![The Beginner’s Guide to Retargeting [eBook + Worksheet]](/assets/img/resources/guides-and-reports/thumbs/beginners-guide-to-retargeting.png)
The Beginner’s Guide to Retargeting [eBook + Worksheet]
Unsure of all the details when it comes to running retargeting ads and measuring their effectiveness? Download our beginner’s guide and metrics worksheet here.
Your Actionable Guide to Abandoned Cart Recovery on Shopify
This guide offers Shopify merchants actionable tips to recover abandoned carts, drawing from the combined experience of AdRoll, Yotpo and Cohley. Read it now.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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