Intent Data 101: More Than a Buzzword

The average B2B buyer is nearly 60% through to making their purchase decision before engaging with a sales rep. What does this mean for marketers? The window to influence buying decisions is earlier, narrower, and more competitive than you might think.

Enter: intent data, a tool that helps identify and engage prospects early in the buying cycle.

Download our quick hit list of dos and don’ts to learn how to activate intent signals across channels and give your sales team a head start.