G2 is the world’s largest and most trusted software marketplace. On G2, real software product users share their reviews and insights to help businesses make informed investment decisions. With over 2 million verified user reviews, G2 empowers buyers by offering transparent, peer-driven evaluations of software.
Every season, G2 releases Grid Leader Reports which rank software products based on authentic customer feedback and marketplace data. These reports are a powerful signal of product excellence and customer satisfaction, making them one of the most credible third-party validations in the technology industry.
For AdRoll, partnering with G2 is not just about earning recognition – it’s about our dedication to serving our customers and delivering digital advertising performance results. More than anything, it helps us get balanced customer feedback from our customers’ and helps new customers deeply understand if AdRoll is the right digital advertising and programmatic DSP partner for them.
We are thrilled by the recognition we’ve received this Summer 2025 season as a digital advertising leader.
This Summer 2025 season, we are honored to be recognized as a digital advertising industry grid leader across multiple G2 advertising categories including Retargeting Software, Native Advertising, Display Advertising, Cross-Channel Advertising, Mobile Advertising and Video Advertising – going to show that we consistently deliver measurable results across the full funnel. From brand awareness to brand loyalty, the AdRoll digital advertising and programmatic DSP platform shines in performance.
Being a G2 Grid Leader across core digital advertising categories means that AdRoll has been recognized as a high performer for technology and service in the market from research vetted and verified user reviews. Consistent patterns of customer satisfaction, ease of use, and more are factored into leadership recognition. See what our customers are saying.
We are also thrilled to win G2 Regional badges in digital advertising categories in Europe, EMEA, Canada, and Asia-Pacific – highlighting our global full-funnel advertising solutions and abilities to drive performance across diverse markets. From continent to continent, we’re proud to help advertisers around the world create lasting connections with consumers through advertising.
With nearly 20 years of machine learning and reliable human support, AdRoll helps digital marketers around the world optimize campaigns, boost performance, and truly understand what’s working in different international markets. Read FP Market’s AdRoll customer story to learn more about how we help digital advertisers find new audiences and increase conversions in global markets.
AdRoll’s continued recognition as a grid leader across G2’s mid-market digital advertising categories is a shining testament to the power of our full-funnel multi-channel DSP combined with the dedicated human partnership of our strategic managed services for mid-market advertisers. In G2’s Summer 2025 report, we earned leader badges in Mid-Market Retargeting, Mid-Market Mobile Advertising, Mid-Market Display Advertising, and Mid-Market Cross-Channel Advertising categories.
These mid-market leader badges reflect the real-world impact we are making for mid-market advertisers – helping them to reach the people they want online and turn clicks into customers for better engagement and higher ROI. With intuitive tools, strong managed services, and results that speak for themselves, AdRoll is a go-to partner for marketers navigating growth in a competitive digital landscape.
Furthermore, badges like “Best Estimated ROI” and “Users Love Us” demonstrate what truly makes full-funnel advertising with the AdRoll programmatic DSP and team special: customer satisfaction and return on investment. These badges reflect the real voices of and balanced feedback from our customers who rely on AdRoll to achieve their advertising goals.
AdRoll’s Summer 2025 G2 badges are more than just recognition – they reflect the trust our customers place in us and the full-funnel digital advertising campaign results we deliver for them every day. Whether you’re looking to optimize your campaigns, increase ROI, or get more time back in your day-to-day these awards signal one thing clearly: AdRoll is built to help you thrive as a full-funnel digital advertiser.
Ready to see how AdRoll can help you grow? Get in touch.
Last updated on July 23rd, 2025.
