We sat down with three inspiring women in digital advertising. Together, they explored lessons from their careers, shared perspectives on the evolving digital advertising landscape, and offered advice for the next generation of leaders.
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Women are 55% of the advertising industry, but they’re underrepresented in ad leadership. To spotlight their impact, we launched the "Innovative Women in Digital Advertising" webinar series to highlight bright leaders in digital advertising who pave the way.
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ABM works, and we have the stats to prove it. To help you discover more about ABM, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your B2B marketing strategies.
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Learn how to find qualified leads with our list of 32 methods to generate B2B leads. We'll teach you the best places for B2B leads and how to warm leads up.
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Our guide to everything B2B content marketing, from content strategy fundamentals to content types that engage a B2B target audience.
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We brought together our team of AdRoll experts, who work with hundreds of advertising clients across industries. Here’s how they recommend you handle the holidays, whether you’re in B2B SaaS or B2C retail.
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B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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With the macroeconomic conditions surrounding 2025, how should you distribute ad spend? Our guide gives you an overview of holiday CPM and strategies to improve your holiday ad ROI.
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For AdRoll, G2’s Fall 2025 digital advertising platform recognition is about more than badges — it’s about celebrating the customer outcomes we help drive, and the balanced feedback that keeps us improving to solve our customers’ real advertising problems.
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