Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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With the macroeconomic conditions surrounding 2025, how should you distribute ad spend? Our guide gives you an overview of holiday CPM and strategies to improve your holiday ad ROI.
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For AdRoll, G2’s Fall 2025 digital advertising platform recognition is about more than badges — it’s about celebrating the customer outcomes we help drive, and the balanced feedback that keeps us improving to solve our customers’ real advertising problems.
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You can now enjoy RollWorks and AdRoll in the same platform. Get ready for a connected advertising ecosystem with all the features you love and new ones to explore!
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We're giving you 13 examples of programmatic ads to inspire your future campaigns and learn from some of the advertising experts in the business. Take a look at what programmatic advertising can do!
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What is contextual targeting? Learn when to use category and keyword contextual targeting for advertising campaigns that reach the right audiences, even in the privacy-forward future.
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This guide explores the distinction between effective and disingenuous AI ad campaigns. What are the risks? What does a better approach look like? And how can you use AI as an assistant, not a replacement, to deliver campaigns your audience will actually appreciate?
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We're summer 2025 G2 leaders! Come see why advertisers in mid-market, APAC, EMEA, and other regions and industries love us. AdRoll is the grid leader across multiple G2 advertising categories.
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With so many touchpoints in the customer journey, you’ll need creativity in how you engage with your audience. This blog post will give you 12 examples from AdRoll for potential retargeting techniques.
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Let’s explore how you can use AI for ad optimization now to prepare you for a future where agentic AI is the norm, with practical tips on how to get started and where to look for meaningful AI tools and services. We'll start with why advertisers who rely on manual optimization will fall behind.
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